New York based fashion brand, HIROMI ASAI, has been trying to revive the essence of Japanese Kimono for modern luxury fashion. The designer, Hiromi Asai, first presented Kimonos on runway at the New York Fashion Week in 2016. Then, HIROMI ASAI develops men's wears made of Japanese Kimono textiles, which were presented at Pitti Uomo, New York Fashion Week, Miami Swim Week, and Paris Fashion Week every season since 2017. HIROMI ASAI has been getting international acclaim.