HIROMI ASAI SS23 NYFW

New York based fashion brand, HIROMI ASAI, has been trying to revive the essence of Japanese Kimono for modern luxury fashion. The designer, Hiromi Asai, first presented Kimonos on runway at the New York Fashion Week in 2016. Then, HIROMI ASAI develops men's wears made of Japanese Kimono textiles, which were presented at Pitti Uomo, New York Fashion Week, Miami Swim Week, and Paris Fashion Week every season since 2017. HIROMI ASAI has been getting international acclaim.

HIROMI ASAI presented the SS23 runway collection at New York Fashion Week. The collection was titled "THE KIMONO – RAINBOW MARRIAGE." HIROMI ASAI respects Japanese tradition and evolves traditional Japanese textiles to worldwide high-fashion by progressive forms with all details inspired by Kimono. HIROMI ASAI also highlights assorted styles of wedding fashion and proposes alternative options. Japanese craftsmen, who usually manufacture textiles for the authentic Kimono by various traditional techniques, Hiromi Asai developed new textiles for this collection and was tailored by unparalleled Japanese techniques. The HIROMI ASAI SS23 collection could be recognized as treasures created by Japanese artisanship.

"This collection was named THE KIMONO. We created this collection as the culmination of what we did over several years. The subtitle of this collection is RAINBOW MARRIAGE. Hearing many requests for a variety of wedding styles from a variety of customers, I design this collection as the NEXT wedding dresses for all," Ms. Hiromi Asai said. "We are always respectful to Japanese tradition, but the essence of Kimono is in the fabrics rather than the form. I’m convinced that we are evolving Japanese traditional textiles to luxury high fashion standards which people worldwide love and enjoy wearing."

HIROMI ASAI can be found at the Flying Solo showroom in SoHo, New York which highlights independent and emerging fashion brands. It is the US largest fashion platform and retail for independent designers. The HIROMI ASAI Spring/Summer 2023 collection will be available at Flying Solo or online in mid-October 2022

HIROMI ASAI Spring/Summer 2023 collection is unveiled next at Paris Fashion Week at La Galerie Bourbon, Paris on October 2, 2022.

FASHIONADO