HUGO BOSS RELEASES STAR-STUDDED CAMPAIGNS FOR BOSS AND HUGO

HUGO BOSS RELEASES STAR-STUDDED CAMPAIGNS FOR BOSS AND HUGO

HUGO BOSS launches two simultaneous star-studded global campaigns for its brands BOSS and HUGO. The release is the first visual representation of this historic brand refresh. After almost 50 years, HUGO BOSS is introducing a new logo for its core brand, BOSS, along with a true 360-degree rebrand across all consumer touchpoints.

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STYLE day 2 with Frank Ski

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The second photo shoot day with

Frank Ski

started at the beautiful St. Regis Hotel. Being the wine expert and connoisseur that he is known to be, it seemed only appropriate that the first setting occur in The Wine Room. Dressed in Hugo Boss Black Label, Burberry dress shirt and a Varvatos tie, the only accessories required were a bottle of fine wine and glass! 

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Photographer Sara Hanna. Busy at work!

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WOW! That's all...

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For a more relaxed look [and a pop of color] I put Frank in a cashmere Faconnable sweater and Diesel Jeans. Later, we added one more layer: an amazing Burberry tweed jacket with an olive green quilted lining with zipper.

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Back for an encore... Hugo Boss and the metallic silver Diesel hightops.

Two great days of fashion and photography with such a terrific team, Nina Brown, Sara Hanna, Nyssa Green / Green Room Agency with Nat Brown. Special thanks to Todd Piercy at Bloomingdale's and to my fab assistant, the one and only, MOM!

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Frank Ski STYLE

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Executive assistant/brand manager Nina Brown put together an amazing team to style, update and rebrand radio personality and restaurateur

Frank Ski

. Photographer Sara Hanna, assisted by Austin Holt, produced beautifully lit and dramatic images. [These are just my behind-the-scenes instagrams!] The talented Nyssa Green of the Green Room Agency kept him looking fresh. I was brought in to style Frank in looks that were fashion forward with a bit of swag but still stayed true to the individual.

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These Walk-Over shoes were beyond. Blue suede wingtips with red soles, decorative red stitching and red laces!

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Navy blue, pinstripe Hugo Boss.

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Black cashmere v-neck with Ben Sherman shirt. Pants by John Varvatos and to give Frank a younger, rocker edge, metallic silver hightop Diesels.

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Throw in a dog for the perfect accessory. This is Mena, Frank's beautiful German Shepherd. Frank was such a great model. He never resisted instruction, wore everything like a champ and never appeared tired, given he was up since 4am! Frank was also a very gracious and generous host sharing an incredible stash of wines with us!

This afternoon:

Day 2. I'll be dressing Frank in Burberry, Faconnable and Billy Reid. Thank You Bloomingdale's!

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