House of DVF Season 2 starts Tonight!

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House of DVF Season 2 premieres September 13th on E! Tune in to see who has what it takes to become the next DVF Global Brand Ambassador.

I confess that I questioned the validity of this show (Season 1) and after watching the first episode of House of DVF I was left wondering WHY??? Why is Diane von Furstenberg doing this? I gave the second episode a chance and got sucked into the entire season. While some of the candidates for DVF brand ambassador may lack substance, Diane von Furstenberg had me under her spell. She has for many many years. Diane von Furstenberg is just so wonderfully captivating and inspiring. So with that said, will I be tuning in to season 2 which premieres tonight on E!?... YOU BET!

The "challenges" the DVF team present the candidates are legit, just to be clear. But this is television and as we know, ratings rule, so enter the low-informed, self-centered brand ambassador hopefuls to deliver all the drama that we've come to crave. And I'm sure there will be plenty of that. If it's any consolation, some of the drama is real and not scripted. For example, the animosity between Brand Ambassador winner Brittany Hampton and DVF Style Editor Jessica Joffe is very real and continued even after the show ended.

Tune into E! tonight for the season premiere of House of DVF!! (I'm looking forward to it... I believe it's going to be good season!)

fashionado

DVF RECAP: Grand Opening Atlanta

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DVF brought its New York City chic to Atlanta and celebrated with a spectacular grand opening soiree last night. The newest Diane von Furstenberg showroom is located at Lenox Square Mall in Buckhead.

Brittany Hampton, who won the coveted title of DVF Ambassador per the House of DVF - a show on the E! Network that had me glued to my fashion seat- hosted the festivities last night. Brittany was lovely, and naturally, in high demand, surrounded by endless fans and the E! cameras who were filming season 2. From what I heard, next season is going to be insane!

The event itself was wonderful. Mainly because the energy from guests and the DVF glamazons alike was happy, enthusiastic and very friendly. Everyone was having a super great time, sipping on bubbly, engaged in conversation and of course, shopping. I noticed something quite refreshing (for those of us who go out too much!) there were many new, fresh faces in attendance. I loved that!

As for the showroom... its layout, look and design are perfection. The feel is clean, polished, refined and elegant, like its iconic leader. Welcome to Atlanta Diane von Furstenberg.

fashionado