Coach Presents "Holiday Is Where You Find It" A Holiday Campaign Championing The Importance Of Family And Optimism

Coach unveils "Holiday Is Where You Find It," its message for the 2020 holiday season, starring global faces of the house Jennifer Lopez and Michael B. Jordan with their families, as well as ambassadors Kiko Mizuhara, Jeremy Lin and Yang Zi and other members of the Coach Family.

Created during the unique events of 2020, the campaign spotlights Coach's belief in positivity, finding joy in the little things and seeking comfort in togetherness and familiar traditions. "Holiday Is Where You Find It" will be unveiled as a series of short vignettes and images in which the cast are seen celebrating traditions new and old. It underscores the message that holiday is a state-of-mind—no matter how you're celebrating this year. 

The campaign features "families" of the cast, including Jennifer Lopez's mother, Guadelupe Lopez, and children Emme and Max Muñiz. Jordan is photographed celebrating Kwanzaa with his parents Michael A. Jordan and Donna Jordan, brother Khalid Jordan and sister Jamila Jordan-Theus. Kiko Mizuhara appears alongside her sister, Yuka Mizuhara, while Jeremy Lin appears with his friend and trainer Josh Fan. It also features additional content with an extended Coach Family, including Camila Morrone, Megan Thee Stallion, Quincy, Yuna, and Ramla Ali.

To bring the campaign to life, Coach worked with a global family of creatives, including photographers and directors Ryan McGinley, Renell Medrano, Hao Zeng, Brad Ogbonna, Takako Noel, Yuaan, Fan Xin, DJ Furth, Zhangmeng, Jian LV and Christelle de Castro. 

"Holiday Is Where You Find It" will spotlight the house's Beat Shoulder Bag, inspired by the downtown attitude of New York, and its new Hitch backpack and belt bag for men. Shop Coach Holiday here. 

Source Coach, Inc.

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COACH PRESENTS “LIGHTS, CAMERA, HOLIDAY” A HOLIDAY CAMPAIGN STARRING SELENA GOMEZ

COACH PRESENTS “LIGHTS, CAMERA, HOLIDAY” A HOLIDAY CAMPAIGN STARRING SELENA GOMEZ - With an unexpected cast of new festive friends…

Coach unveiled “Lights, Camera, Holiday,” its campaign for the 2018 holiday season. Starring actress, singer and global face of Coach women’s Selena Gomez, the campaign follows the star and an unexpected cast of animated animals as they audition for the gig of the season: the Coach holiday windows. Playful, inclusive and irreverent, the campaign puts gifts and the tradition of holiday windows at the heart of the story to celebrate all that is fun and festive about this time of year.

To launch the campaign, Coach releases a series of short animated films written and directed by creative duo Henry and Rel of Supermarché. Shot in a raw, irreverent style, the films reveal the audition tapes of Selena and her festive friends as they compete for a role in the Coach holiday windows. 

In addition, Coach unveils today a print advertising campaign for the 2018 holiday collection. Set against the glittering skyline of New York, the photographs show Selena emerging from a vintage car holding the Parker bag in metallic leather. Revealing the star ready to steal the spotlight, the campaign captures the magic and charm of New York during the holiday season.

To bring this vision to life, Coach worked with a team of long-time collaborators: photographer Steven Meisel, art director Fabien Baron, makeup artist Pat McGrath and hair stylist Guido Palau.

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