Vevers' Coach: Nostalgic, Effortless Cool for Spring '15
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When Stuart Vevers took over the helm at Coach, the fashion world waited attentively. How would the accessories mastermind behind brand overhauls at European luxury houses like Mulberry and Loewe revolutionize such a decidedly American brand? His sophomore effort, the Spring 2015 collection, recently hit stores after debuting on the fall runways to rave reviews, and it's clear that Vevers' vision for Coach is equal parts fresh and nostalgic with bold pops of color and plenty of texture.
Grand Intention
The goal in Stuart Vevers appointment as executive creative director at Coach was simple: Re-imagine the Americana that is the signature of the American luxury leather goods giant. This goal becomes more interesting and the results even more inspired given that Vevers is not American but British. And what is his goal for Coach? To create products that exude an air of effortless cool, according to a recent interview with the Guardian.
MINI studs edie shoulder bag
Spring 2015: The Inspiration
For the Spring 2015 collection, Vevers used the melting pot that is New York City for inspiration, he explained to Harper's Bazaar. After relocating to NYC in 2013 to take his position at Coach, he drew inspiration from the mashup of styles reflected in street style around the city. The Spring 2015 collection clearly reflects this, with a blend of aesthetics including edgy rock-n-roll, vintage throwbacks and laid-back, surf-and-skate West Coast influences. Texture plays a huge role in this collection with fur, leather and stud detailing featuring prominently.
WILD beast leather baseball jacket
True to spring fashion tradition, there is ample use of color throughout Vevers' entire collection, which features bold pops of periwinkle, luscious red-orange and a rainbow of cheerful sorbet hues.
4 Key Pieces
Fun Fur. This is not your grandmother's mink coat. One of the highlights of Coach's Spring 2015 collection was the Fluff, an oversized faux fur coat in candy-colored pastel shades like mint and cotton-candy pink. Between the unexpected color choices and the luxe shearling detailing, this eccentric outerwear will cheerfully help you get through the slush and showers until you can finally enjoy the sunshine and warmer temps.
Colorful Crossbody Carryall. Of all the luxury handbags from Coach, the "it" bag this season is undoubtedly the Swagger. This ladylike carryall is roomy enough to hold all of your essentials, yet maintains its edge with belted detailing and ample hardware. Named after one of the brand's classic 1967 styles, this version has been thoroughly updated with modern accoutrements, resulting in a chic wardrobe staple that's equally on-trend and nostalgic.
Coach Swagger Carryall in pebble leather
Short Leather Skirts. Miniskirts are back in a big way, and they were a staple on the Coach Spring 2015 runway. To make this staple more edgy than girlish, choose one in leather. Vevers' bold options are best in bright yellow leather and the more neutral ivory leather that's detailed with a studded pattern.
Comfortable Flatforms. The '90s classic shower slide is reinvented with a little more height for Spring 2015. This sporty, cushioned version has Coach's signature turnlock detailing and was featured prominently on the Spring runway.
