DIOR MEN Pre-Fall 2021 Menswear
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This time last December, Kim Jones’s many fans across the fashion and art worlds were gathered in Miami Beach. His Dior Men show was a Basel-adjacent affair, complete with a walk-through of the new Rubell Museum. The pandemic scuttled plans to stage a show in Beijing for Jones’s latest outing—there was a livestreamed video and a screening party at the city’s Phoenix International Media Center instead—but in every other way, this collection is just as ambitious as that pre-COVID occasion.
The coronavirus crisis shuttered businesses across New York City this year. Still, even on the quietest days of the summer, there was a line outside SoHo’s Dior Men store. Jones has a phenomenon on his hands; there are similar lines in Los Angeles and other cities. “People like to feel part of a gang, only now because of social media it is much more global,” he said on a Zoom call. These off-season collections feed that global excitement.
Last year, Jones revealed a colorful collaboration with Shawn Stussy, the streetwear OG. This season, he tapped Kenny Scharf, an American artist who emerged from the 1980s East Village scene, making street art alongside his friends Keith Haring and Jean-Michel Basquiat. “The fun and the energy of that time—you see young kids being excited by Kenny Scharf’s work. It’s speaking across generations,” Jones said.
Scharf’s canvases can now fetch up to six figures, but he still has street cred: Via “Karbombz,” a public art project, he’s tagged upwards of 300 cars with his imaginary creatures—all for free. Together, the designer and the artist selected contemporary pieces and older ones to reproduce, including When the Worlds Collide, a 1984 canvas in the Whitney’s permanent collection. Scharf also designed 12 Chinese zodiac signs for the show’s knits and underpinnings, and, of course, he had free rein to reinterpret the Dior logo.
“I just wanted it to be a very full-on version, using specific techniques to recreate his work in really beautiful ways, to make it even more Pop,” Jones said. In some cases, the Dior ateliers were joined by Chinese artisans who rendered Scharf paintings in delicate seed embroideries. Silhouette-wise, Jones’s instinct was to soften his distinctive tailoring and give it a more lounge-y attitude. Jackets are belted like robes and pants are easy; some of the models wear Oblique-patterned slippers. We are still locked in, after all.
Answering needs or triggering desire, Jones erases distinctions between high and low, and his roving eye sees heroes in all places. This season he invited the DJ Honey Dijon to the party, and she enlisted Lady Miss Kier to record a Dior-ified rendition of Deee-Lite’s megahit “What Is Love?” The intergalactic vibe of the runway video was partly inspired by Jones’s interest in The Mandalorian. “I thought it was fun to bring all these things together in a time when it’s quite negative, and to have a bit of optimism,” he said.
Scharf, whose first show was at New York’s Fiorucci boutique in 1979 and earliest fashion hookup was with Stephen Sprouse, is the perfect Jones collaborator. His work gleefully obliterates boundaries too. “I’m one of the inventors of all that,” Scharf said on a call from his L.A. studio. He raved about Jones: “He’s a listener, he’s a learner, and that shows. He went really deep into what I’m doing.” Those lines outside Greene Street seem only bound to grow.
Source: VogueRunway/Nicole Phelps
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