MARIA ARISTIDOU COUTURE SS 2020: PARIS FASHION WEEK

Maria Aristidou SS2020 knit couture collection is, in every respect, inspired by the Art Deco movement of the early 20th century. When the need for change following World War One spread in all aspects of art and design from buildings to furniture, jewelry, fashion and every day objects. 

Similar to the Art Deco movement the collection combines bold styles with fine craftsmanship and rich materials representing luxury, glamour and exuberance. 

Maria Aristidou’s BOLD collection, guided by the essence of shape to form clean, geometric designs with vivid colors and vibrant patterns using knit fabrics, represents a challenge for both men and women to deviate from the norm, be BOLD and dive into the fascinating abyss of Art Deco inspired shapes and colors of knit couture.

The magic of knitwear inspired the designer to first explore and then create, using luxurious threads, elaborate techniques, and various knit patterns. The craftsmanship of detailed hand embroideries adds to the uniqueness of Maria Aristidou's fabric collections for the couture evening and accessories.

The process of each collection production starts from the fabric design. Yarns such as wool, viscose, lurex, cotton, silk and velvet (depending on the season) are ordered from France and Italy.  Then, a series of patterns are designed in great detail followed by a series of tests to decide on the yarns to be used for each pattern, how thick or thin the fabric will be, color sampling combinations, hand-embroidery design testing, quality and durability checks etc.  The whole design and production processes take place in Cyprus.

FASHIONADO

Turkish Lingerie That You Won't Find in Turkey

Lingerie label Else is one of Paris' well-known, international brands. The label was created by Ela Onur in 2008. By providing wearable lingerie styles, Else has made a name for itself while offering lacy bodysuits and crop tops that can go from the street to the sheets. 

You can find the label Else through lingerie e-commerce site Journelle as well as department stores. On the contrary, the label would be almost impossible to find in Turkey. Although it is common in the West, the trend of sexy lingerie isn't as widespread in the East. Cultural differences explain that Turkish women wear lingerie while getting married and for special occasions but not for their everyday routine. 

Turkey is well-known for exporting lingerie which is how Onur started in the industry. Her family ran a business that produced straps, hooks and wires for bras. Onur began to notice an advantage at that time, that there wasn't a single lingerie designer from Turkey. Even though Turkey had all the resources, the manufacturing that was being done there were for all the big private labels.

To read the full article, visit Vogue.

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