AIX Armani Exchange

gives us one more [big] reason to love LA!

Last month they unveiled their first concept store on the trendy, very cool Robertson Boulevard in Los Angeles. The minimalist aesthetic of the 6,600 square ft space is modeled after a sexy, loungy nightclub.

Shop & lounge.

That's the approach. And since location is everything, you'll be sure to spot a celebrity or two while hanging out at AIX.

Jessica Stroup, Sam Page

and

Shannen Doherty

are just a few clients adding to the allure of what used to be the ultra-luxe Armani Casa. Quite the sexy-hot transformation.

You too can shop and lounge along with young Hollywood on your next visit to LA. A stop at AIX Exchange is a must! Mr. Armani gives us a label that is youthful, hip, urban but still sophisticated. It's the Italian fashion house's most accessible line. Launched in the US in 1991, it quickly soared to the top of the retail world with the fashion forward consumer in the driver's seat.

A wall of speakers pays homage to the street-chic, urban core of AIX.

What’s truly unique about this concept store is that aside it being an event space, the new A|X store houses an exhibition area, showcasing an exceptional assortment of art from established and emerging artists exclusively for this location.

GIFT CARD Giveaway:

I have a

$50

gift card to AIX Armani Exchange. You want it? Be the first reader to leave the correct answer to the question below in my comments and its yours!

(I'll send the winner a private email.)

Question:

What year did AIX launch in the US?

fashionado