Burberry Holiday Campaign 2019

Burberry has just released a full look at its newest campaign for the 2019 holiday season. This new campaign is effectively Riccardo Tisci’s first festive campaign with the label since being appointed Chief Creative Officer of Burberry.

For this year’s festive campaign, Tisci instills the feeling of togetherness, or in other words, “a campaign for everybody, everywhere at a time for union, love, and family.” Enlisting friends close to the Burberry family, the lookbook features the likes of Carla Bruni, Fran Summers, Zhou Dongyu, Shay, Ikram Abdi Omar, Lea T, Boychild, as well as brand ambassadors Ah In Yoo, Mahmood, and Ruben Loftus-Cheek.

View the entire Burberry Holiday 2019 campaign above, where it will run until the end of December.

Source: HypeBeast

FASHIONADO

Raf Simons & Fred Perry Collaborate for FW19 Collection

Raf Simons has debuted the latest collection in his ongoing Fred Perry collaboration, once again taking inspiration from British youth culture and classic subcultures. For this collection, Simons has celebrated the work of photographers Gavin Watson and George Plember, with archival photographs digitally printed across the pieces.

Watson began photography at a young age, and had already captured over 10,000 by his 16th birthday. His work focused on his own growing up and his love of two-tone music throughout the 1970s and early ’80s. Plember, on the other hand, was a South London schoolteacher who centered his work on Thamesmead, a London brutalist housing estate, and the young people who lived there.

In the FW19 collection, Watson and Plember’s work appears on classic Fred Perry pieces including hoodies, turtle neck sweatshirts, polo shirts and colorful T-shirts. Additionally, the Fred Perry laurel wreath appears throughout the collection, replacing the hanging metal hoops from Simons’ FW19 collection.

The collection has been launched with an immersive lookbook that takes users inside a virtual house. The lookbook — which is similar to last season’s campaign imagery — is shoppable and contains hidden clues to take you somewhere different. The full collection is available now from the Fred Perry web store and select locations.

Source: HypeBeast

FASHIONADO

J&M Davidson SS19

For Spring Summer 2019, J&M Davidson embarks on a Moroccan voyage with a collection inspired by the country’s exotic colors, distinct architecture and bustling bazaars. The resulting designs are imbued with the spirit of a luxurious traveler of the past who would dress up to travel.

Vibrant brights – Majorelle Blue, Cosmos Pink, Avocado Green and Acacia Yellow – embolden this season’s accessories, and evoke Marrakesh’s luscious Jardin Majorelle, which was famously bought by Yves Saint Laurent in 1980. Handbag shapes subtly mirror Moroccan architecture – the half-moon Arca bag references layered arches, while the Coura’s central handle echoes the distinct keyhole cut-away that punctuates many buildings. A drop-waisted dress is crafted from a glistening gold and red silk – a nod to the shimmering metallics synonymous with mosaics.

A muted palette of neutrals – camel, ivory, powder grey and sand – conjures the colors of the
Moroccan landscape, creating easy pieces that integrate effortlessly into an everyday wardrobe.
Traditional Moroccan embellishments – tassels and ties – add feminine charm to romantic peasant blouses and bohemian maxi dresses, while the pom-pom offers a playful flourish to this season’s new Liberta handbag.

The collection is also characterized by the unexpected – bags that appear to be simple totes convert to clutches and bum-bags, while the clever use of gathering and drawstrings result in artful draping for this season’s key dresses. Balloon shapes, seen in both sleeves and skirts, create contemporary proportions with a distinct nod to Seventies styling. A striped fabric, used to striking effect on a dress, appears to be woven, but on closer inspection is a luxurious Liberty silk.

While the points of inspiration may flavor the collection with a bohemian feel, the designs are inherently luxurious – from the butter-soft leathers to the bold, yet understated, cuts. These luxury touches – thanks to the easy-to-wear silhouettes, and discreet detailing – do not imbue the pieces with a formality or stiffness but lend Spring Summer 2019 an air of breezy elegance.

Photographer: Joseph Molines
Art Direction: Benjamin Grillon
Stylist: Danielle van Camp
Model: Nica Mestres

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