Snoop Dogg, entertainment icon and entrepreneur, takes his iconic name to the next level with an exciting new brand venture – introducing Snoop Doggie Doggs, a new pet accessory line. Created in partnership with SMAC Entertainment and Little Earth Productions, Inc., a leading manufacturer of licensed fashion accessories and apparel, Snoop Doggie Doggs pulls inspiration from Snoop's lifestyle and encourages pet owners everywhere to spoil their dogs (and cats alike) to live like royalty in their everyday lives.