STELLA McCartney's Healing Power of Horses Campaign

Stella McCartney and Chopra Foundation have joined forces to spotlight the Healing Power of Horses – supporting the next generation's mental health, inspired by the British brand's Winter 2023 'Horse Power' campaign. The interconnected initiative includes the world's most extensive equine-assisted therapy directory, a dedicated educational platform (healingpowerofhorses.com) and storytelling featuring Stella McCartney, Deepak Chopra, therapeutic experts and shared global communities of positive changemakers. The campaign will raise funds for The Chopra Foundation and equine therapy centers.

The campaign is guided by Stella's lifelong love of horses and her observations as a mother, having seen first-hand the impact of the pandemic, technology and current events on the next generation.

The collaboration is rooted in a chance meeting between Stella and Deepak Chopra last year, where she was immediately inspired to get involved with The Chopra Foundation and the work it is doing to support adolescent mental health. The Healing Power of Horses storytelling centres on two conversations; one between Stella and Deepak Chopra captured at the Operation Centaur equine therapy centre in London.

The campaign also includes a bespoke guided meditation, equine therapy resources and a limited-edition iconic Falabella bag featuring a custom ribbon with writing by American poet Cleo Wade – available exclusively at stellamccartney.com and select Stella McCartney boutiques globally. Named after one of Stella's favourite breeds of horses, the black tote is handcrafted in Italy from vegan materials.

"My Winter 2023 collection celebrated horses and their healing abilities – something that has supported me and my mental health for my entire life. We all need a helping hand sometimes, and I want to make people more aware of the benefits of equine therapy and connect them to it. I knew Deepak and his incredible foundation were the perfect partners to help carry that message to the world," said Stella McCartney.

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