Brickell City Centre Kicks off the Holiday Season with 15 New Brands

The Shops at Brickell City Centre (BCC), Miami's modern neighborhood hub developed by Swire Properties, is further diversifying its value proposition with an exciting roster of new stores just in time for the holiday season. The 15 new arrivals – including dining, entertainment, and shopping options – reinforce Brickell's continuous growth attracting visitors and locals alike with options for all, from luxury to everyday basics.

To start, a new experiential anchor tenant made its highly anticipated Florida debut at BCC in late October: Puttshack, the world's first and only upscale tech-infused mini-golf experience. Featuring three nine-hole competitive mini golf courses, a globally inspired dining menu, and unique cocktail programming, the addition of Puttshack furthers the Centre's entertainment offerings.

"We're excited to bring our tech-infused golf experience to Florida for the first time and in one of Miami's fastest-growing neighborhoods at Brickell City Centre," said Dave Diamond, President of Puttshack. "Puttshack Miami is a unique, high-energy, and vibrant space and serves as a premier destination for entertainment and nightlife in the Miami area."

Holiday shoppers can complete their lists at the additional new tenants that opened their doors earlier this year. The Shops welcomed designer sunglass giant Sunglass Hut; French ready-to-wear brand ZADIG&VOLTAIRE; stylish and affordable eye-wear brand Warby Parker and leading men's performance lifestyle brand Rhone. To satisfy this year's holiday sweet tooth, BCC also welcomed Sugarfina – the grown-up candy store offering alcohol-infused treats.

New tenants slated to open later this year include digitally native, market-leading diamond retailer Blue Nile and luxury fragrance and lifestyle brand Jo Malone London. On the fashion side, BCC is welcoming Luca Faloni and Calzedonia, the popular Italian hosiery and beachwear brand. Additionally, the world's leading denim brand, Levi's, will be opening at the centre by end of year. 

More dining concepts are also coming soon: Café Americano will open a location at The Shops, offering foodies food and drinks that are made fresh for breakfast, lunch, dinner, or something from the late-night menu.

"With retail sales up 32% compared to last year, we're excited to kick off the holiday season with the addition of these exciting brands to The Shops," said David Martin, Vice President of retail for Swire Properties. "After a successful year, where foot traffic is up 20% compared to 2021, we're celebrating Brickell City Centre's sixth anniversary by creating a compelling destination for all Miami residents, national and international visitors alike."

The community is also invited to enjoy BCC's exciting holiday programming, which includes a ski chalet holiday pop-up that will serve as the center of all holiday celebrations – from serving curated cocktails on select dates, to complimentary gift-wrapping services with proof of purchase, and even complimentary no-reservations-required photos with Santa. For more information, visit www.brickellcitycentre.com/holidays.

Brickell City Centre is at 701 South Miami Ave. For more information, visit www.brickellcitycentre.com.

FASHIONADO