Givenchy Dresses The Weeknd For 55th Super Bowl Halftime Show

Creative Director Matthew M. Williams designed custom pieces especially for the superstar's performance.  

During the Super Bowl LV Halftime Show, The Weeknd wore a fully hand-embroidered jacket with crystals, realized by the Givenchy Haute Couture atelier in Paris. A feat of savoir-faire, it required four embroiderers and more than 250 hours to complete. This jacket was worn over a black cotton poplin shirt and wool trousers accessorized with black leather tie, and gloves, as well as black and white derbies.  While made especially for this performance, The Weeknd's outfit reflects the sharp tailoring, minimalism and intense contrast Mr. Williams brought to his debut collection for the House of Givenchy.

"It's truly an honor to have dressed The Weeknd for his incredible Super Bowl show," said Matthew M. Williams. "To me, fashion is all about infusing what you wear with a unique personality, and The Weeknd brought his look to life with his energy, character and sense of style."

The Weeknd's cinematic Super Bowl LV performance was followed by an estimated audience of more than 100 million viewers who tuned in to watch the NFL championship game between the Tampa Bay Buccaneers and the Kansas City Chiefs at the Raymond James Stadium in Tampa.

FASHIONADO

Jägermeister Launches Limited "Best Nights" Streetwear Collection

With the BEST NIGHTS collection, Jägermeister is launching its first ever international streetwear collection. The clothing pieces target the streetwear community worldwide and will be available for brand and fashion enthusiasts in 22 markets.

"The best nights as part of our very own brand promise inspired us to create this one-of-a-kind collection", says Wolfgang Moeller, Global CMO. "For those nights, superb style is just as important as the perfect ice-cold shot."

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Core elements of the Jägermeister brand, urban streetwear style and bits of nightlife come together in twelve exclusive pieces that make up the BEST NIGHTS collection. Each item also emphasizes the meaning of a best night with friends. Even though these nights look different now because of the global coronavirus pandemic, Jägermeister is committed to spreading a message of optimism, conveying that we will hopefully soon be able to enjoy our best nights out together with each other again.

To make a contribution in support of the club culture that is severely threatened by this crisis, Jägermeister will give one euro per order to the United We Stream initiative. The international cultural platform and streaming collective is committed to supporting club culture during this worldwide crisis.

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Design Your Own Suitsupply Custom Made Coat

Embrace the sartorialist in you with Suitsupply’s newly launched  Custom Made Coats program. Alongside Custom Made suits, jackets, trousers and shirts, Suitsupply’s comprehensive tailoring program now allows you to create your own coat from scratch. I know - I’m a customer who can attest to the quality of the fabric, the tailoring, fit and the overall, custom made experience.

Choose from 17 fabrics from world renowned Italian mills and personalize it with countless design and detail options. You will also select your style and coat detailing. And don’t worry, the Suitsupply design specialists are there for you. Seriously, they are well versed and well-educated about the brand. While it may be overwhelming to make so many design choices, Suitsupply will be with you every step of the way. You’ll walk out a dapper man. Additionally, there is a gratifying feeling knowing the garment was made specifically for you. It’s truly all about the fit. And a good fit, partnered with the best fabrics, impeccable tailoring and great style make for a winning combination.

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