SAKS FIFTH AVENUE debuts BARNEYS at the SAKS NEW YORK FLAGSHIP
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Saks Fifth Avenue has unveiled a Barneys at Saks experience on the fifth floor of its iconic New York flagship. The expansive 54,000-square-foot department is the ultimate destination in New York City for discovery, the unexpected and fun in luxury fashion with a powerful roster of emerging and established designers as well as rotating pop-up shopping experiences. The Barneys at Saks experience also features the newest location of Honeybrains, an innovative and delicious eatery dedicated to brain health.
“We are excited to bring Barneys at Saks to life in a way that is relevant for today’s luxury consumer with a strong focus on discovery and the unexpected,” said Tracy Margolies, Chief Merchant at Saks Fifth Avenue. “As an extension of Saks’ current luxury offering, Barneys at Saks will offer unparalleled fashion from a wide range of emerging brands alongside labels that Saks customers already know and love. We look forward to welcoming our customers to this inspiring destination, where we will continue to cultivate up-and-coming designers and offer unique ways to experience fashion at Saks.”
Saks is the exclusive Barneys New York retail stores and ecommerce destination in the U.S. and Canada through its agreement with Authentic Brands Group.
“We are excited to activate the next phase of our Barneys New York strategy in the form of a new shopping experience at Saks,” said Jarrod Weber, Group President, Lifestyle, and Chief Brand Officer at Authentic Brands Group, owner of Barneys New York. “Barneys is an iconic, luxury brand. The launch of Barneys at Saks is a seminal moment to reignite the brand for the future within the current luxury retail environment.”
Barneys at Saks offers a thoughtfully curated fashion-forward and of-the-moment mix of emerging and established brands — 16 of which are new to Saks. A sense of wonder is created on the new floor through an airy, bright open-floor plan, and an ever-evolving assortment that is both eclectic and culturally relevant.
LAUNCH POP-UP & WINDOW INSTALLATION
The Barneys at Saks experience will regularly evolve, bringing new and engaging products to life through compelling activations. To celebrate the launch, Saks partnered with a variety of emerging designers to create customized mini shops that speak to each brand’s identity. Featured brands include: Anna Mason, BruceGlen, Fear of God, Loulou Studio, Ree Projects, and Reese Cooper. The pop-up marks the first time men's and women's merchandise will live together on one floor in the New York flagship, creating a first-of-its-kind shopping experience at Saks.
Select designers are also featured in Saks’ iconic Fifth Avenue windows in a special installation dedicated to the debut of Barneys at Saks, on display now through Monday, February 8. (Photo Credit: Luis Guillén for Saks Fifth Avenue)
HONEYBRAINS
With the opening of the floor, Saks took the opportunity to introduce a fun and unexpected dining experience to the store. Barneys at Saks features the newest location of Honeybrains, a delicious and innovative fast-casual restaurant dedicated to brain health. All items served at Honeybrains are made from scratch and each recipe is vetted by a team that includes a neurologist and dietician. The Honeybrains outpost at Barneys at Saks offers tasty grab-and-go food and snacks, a Brainbar featuring raw honey-infused coffees and teas, fresh-pressed juices and shots and nutrient-based dietary supplements. Honeybrains is open during store hours (Monday - Saturday 11 a.m. - 7 p.m., Sunday 12 - 6 p.m.) and is currently offering to-go options only.
DIGITAL
The Barneys at Saks experience is also available online on Saks’ newly revamped website, providing customers with a curated selection of emerging and new-to-Saks brands, as well as established designers that represent the Barney at Saks spirit of discovery, the unexpected and fun. Visit the Barneys at Saks online shop now at saks.com/c/barneys-at-saks.
Now through the month of March, Saks will highlight Barneys at Saks on its digital channels through email and homepage coverage and a social media campaign featuring floor tours, influencer takeovers and emerging designer spotlights. Join the conversation using the hashtag #BarneysAtSaks and follow @Saks and @BarneysNY.
BARNEYS AT SAKS GREENWICH
On Monday, January 25, Saks will unveil the first standalone Barneys at Saks store in Greenwich, Connecticut. Formerly known as Saks Fifth Avenue The Collective, the 14,000-square-foot location will feature men’s shoes and accessories on the first floor and women’s contemporary fashion on the second floor, marking the first time Saks has offered men’s merchandise in the Greenwich market. As Saks’ men’s business continues to grow, the space will provide an experimental location for Saks to serve men’s customers for the first time ever in Greenwich. Barneys at Saks Greenwich will be located at 200 Greenwich Avenue with hours of operation, Monday - Sunday from 12 - 6 p.m.
SERVICES
Barneys at Saks offers unparalleled and innovative services Saks customers already know and love, including:
VIP Styling Suites: Customers can be styled in a private dressing suite, prepared with personalized selections and refreshments.
Virtual Shopping: For customers wanting to shop from their home, they can visit the New York flagship, including Barneys at Saks, via video conferencing technology to shop virtually with the help of a Style Advisor. Appointments are available to book through saks.com.
Saks by Appointment: Customers can make an appointment to shop before or after public store hours. Dressing rooms can be prepared in advance with looks based on their preference.
Same Day Delivery: Customers can work with a Style Advisor via email, phone or virtual styling to place an order for same day delivery to Manhattan and Greenwich.
FASHIONADO
