PFW 2021 - UN REVE SUR LA COTE D’AZUR by DARA SENDERS in collaboration with EMILY BRICKEL EDELSON of CHIC SKETCH

Debuting today, Dara Senders presents her new collection UN REVE SUR LA COTE D’AZUR and digital presentation/ look book in collaboration with Emily Brickel Edelson, co-founder and lead fashion illustrator of Chic Sketch.

A mixture of pastels, muted jewel tones, and gilded metallics sets the color pallet for this collection. Hues reminiscent of a bright sunny day that leads into a magnificent sunset over the Mediterranean Sea and lavender fields. The array of sophisticated ready-to-wear separates such as ruffled floral print organza and textured metallic threaded chiffon statement blouses and kimonos provide the ease and comfort of day to night dressing. Romantic cocktail dresses and flowy evening gowns sit alongside plenty of sequin numbers to make life and dressing more fabulous. Whether you are dressing for a zoom call for business or pleasure, a dinner date, all the way to an intimate outdoor gathering with family and friends Dara Senders’ 2020/2021 collection will have you looking your best.   

All garments are made to order in Paris, France by Dara Senders’ team of couturiers with an incredible attention to detail and craftsmanship. Each garment made is cut with the brand’s innovative pattern making technology that allows each garment to fit with perfection and ease from sizes XS-3XL. The first drop of Un Rêve Sur La Côte D’azur by Dara Senders will launch for pre-sale on October 5th on DaraSenders.com with a scheduled Holiday delivery. The second drop is scheduled to launch on the designer’s website for pre-sale at the end of October. The Pret-a-Porter collection prices under $400.00 USD while the couture collection prices under $700 USD. 

“Designing luxurious well-tailored clothing that can elevate a woman’s style and allows her to feel beautiful from the inside-out and vice-versa, no matter her physique is what I find most fulfilling! I believe all women, no matter their shape and size deserve to feel and look fashion forward, fabulous every day.” - Dara Senders explains.

Given the world’s current climate with COVID-19, Dara knew she had to think outside of the box to create a visually captivating, zero contact, digital presentation to not risk the health and safety of others that a traditional fashion show or editorial photoshoot may have. She loved the idea of two female entrepreneurs joining creative forces to create a unique way of bringing her brands collection to life. This is how the colorful collaboration between Emily Brickel Edelson, co-founder and lead fashion illustrator of Chic Sketch and Dara Senders came into fruition.  Dara explains, “I knew collaborating with Emily Brickel Edelson to artistically and visually showcase the ambiance of  my collection as its presentation would be a perfect fit. Through her art she truly captured my collection’s ambiance and gave a 2D presentation movement, emotion and depth. It is so wonderful when young women entrepreneurs can come together and support each other wholeheartedly!”

Both women have worked closely to tell the captivating story of “Un Rêve Sur La Côte D’azur” by Dara Senders. Through Emily’s art and renowned fashion illustrations in which visually showcases this collection magnificently,  tickles one’s senses of completely emerging into the French Riviera. “On behalf of Chic Sketch, we are thrilled to collaborate with Dara Senders for her new 2020/2021 Collection. Dara's designs are the epitome of what fashion forward women want to wear to feel beautiful at any size. Through the Dara Senders’ collection, in collaboration with my artwork, one thing we have in common is wanting women to always feel and look beautiful and inspiring women globally to live their dream lives. Now more than ever, we all need something to look forward to and something to wear that reminds us of who we are and gives us a reason to glam up everyday with a little sparkle and a lot of chic!" says Emily Brickel.

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A week of FASHION with RAGTRADE ATLANTA

RAGTRADE ATLANTA presents a week of fashion in Atlanta culminating into a dynamic runway show featuring some of the city's hottest designers. Below is a full listing of every event and the RSVP/ticketing links are provided.

Monday, October 2, 2017

Event: RAGTRADE ATLANTA x W Atlanta Buckhead Opening Night

Location: W Atlanta Buckhead | 3377 Peachtree Rd NE, Atlanta, GA 30326

Time: 7pm to 10pm / RSVP: https://ragtradeatlanta2017.eventbrite.com

Tuesday, October 3, 2017

Event: Fashion in Atlanta Presents Fashion Illustrator Stephanie Gentry

Location: W Atlanta Buckhead | 3377 Peachtree Rd NE, Atlanta, GA 30326

Time: 6pm to 8pm / RSVP: https://www.eventbrite.com/e/fashion-in-atlanta-presents-fashion-illustrator-experience-tickets-38095242897?aff=es2

Ticketed Event: $20.00 to receive a fashion illustration

Wednesday, October 4, 2017

Event: Meet the Designers

Location: The Gathering Spot | 384 Northyards Boulevard NW, Bldg 100, Atlanta, GA 30313

Time: 6pm to 8pm / RSVP: https://meethedesigners2017.eventbrite.com

Thursday, October 5, 2017

Event: RAGTRADE ATLANTA Runway Show Presented by The Lincoln Motor Company

Location: Georgia Freight Depot | 33 Martin Luther King Jr. Drive Atlanta, GA 30303

Time: 6pm to 9:30pm / RSVP: https://www.eventbrite.com/e/ragtrade-atlanta-2017-presented-by-the-lincoln-motor-company-tickets-37882932872

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Inside the Life of a Fashion Illustrator

CNN reported on the life of British spy and artist Brian Stonehouse, who was trained as a secret clandestine radio operator. Living a double life, he posed as a French art student while carrying a paint box with a transmitter in it. He later survived multiple concentration camps. After the war, he became a fashion illustrator for the likes of Vogue and Harper's Bazaar. The path to fashion illustrator isn’t usually as daring and adrenaline-pumping as Stonehouse's story, but then again, no two careers are alike in the fashion world. If you're interested in pursuing a career as a fashion illustrator, here's a glimpse into a few aspects of life as a fashion illustrator. 

Promoting Yourself

Many renowned fashion illustrators like Stephen Stipelman graduated from the Fashion Institute of Technology and went on to illustrate for Vogue and Women’s Wear Daily. However, a New York City education and credentials are not required to make it in this industry. Because fashion illustrators are generally freelancers, many spend a large majority of their time marketing their skills. This includes developing a following, creating promotional newsletters, working on social media campaigns, and uploading completed work to Shutterstock to gather exposure while earning some income on royalties.

Working illustrator Veronica Marche found commercial success with her "Fabulous Brown Girls" holiday card collection sold in Marshall's and T.J.Maxx department stores nationwide, which discovered her through her online presence and social media promotions. Meanwhile, Katie Rodgers promoted her site PaperFashion through Instagram and found a loyal following that lead to new commissions.

Attending Runway Shows

Whether you’re working on assignment or just trying to gain inspiration, it’s the norm to see fashion illustrators lining the rows of Fashion Week. Fashion sketches embody a certain fantasy and emotion of the event and can be done quickly by hand or on an iPad. Some illustrators also work on sketches of what's happening beyond the runway. They can simultaneously capture what’s happening at the event with photographers, designers, and makeup artists while making new connections. 

A Variety of Work

Most fashion illustrators will tell you their day-to-day varies drastically. Some illustrators may work on commission projects for corporate or publisher clients, while others illustrate to build up their own collection of work to sell directly to consumers. 

Fashion illustrator Katie Rodgers spends time gathering information through fashion shows and trend reports, and anything else she can find that relates to fashion. She maintains her blog Paper Fashion as a means to promote her work and keep up with the demand of commission work.

Finding a Niche

It takes more than just self-promotion, but also endurance to thrive as a fashion illustrator.

Danielle Meder works on sketches at runway shows, contemporary fashion paper dolls with a complete wardrobe, along with teaching and figure drawings. Because many fashion illustrators have an apparel or design background of some kind, it's natural to veer into areas where previous expertise may assist with instructional drawings and sewing patterns. As an illustrator's work and career progresses, it's natural to find a particular area of specialization. Once a niche has been established, an illustrator can then market that niche to the right target audience.

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