The Swarovski crystal lifestyle comes to the forefront with the debut of its new collaborations platform 'Creators Lab', where customers can buy collaboration products directly via Swarovski channels. The concept, the brainchild of a brand with a rich history of collaboration in the worlds of art, film, theatre, music, and more, is an evolution of an ambition that has always been a part of Swarovski's DNA: exploring and enhancing the many facets of modern culture.