Breaking free of the fashion week calendar, Saint Laurent has opted to showcase its Spring/Summer 2021 Men’s collection independent of the industry. As such, “NO MATTER HOW LONG THE NIGHT IS” stands free of the fashion week churn, encouraging viewers to get lost in its inviting textures and timeless tailoring.
Intended to live as both a “virtual and physical experience,” art director Anthony Vaccarello has overseen the rollout of videos, AR clips, 3D lenticular images, curated playlists, flags, posters and more alongside the seasonal garment design, delivering a well-rounded presentation. At its core, however, the Spring/Summer 2021 range is all about quiet opulence, shrouding bomber jackets, coats, blazers and ankle-length shirts in lush patterns and rich fabrication.