[caption id="attachment_14738" align="aligncenter" width="430" caption="Don Purcell, Lila Hertz, Jeffrey McQuithy, Louise Sams. Photo: D. Flores/Deelite Photography."]

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Cheers to 20 years! Arbiter of style, Jeffrey Kalinsky, creator of two namesake boutiques in Atlanta and Manhattan and the founder of Jeffrey Fashion Cares, will join Event Chairs Lila Hertz, Jeffrey McQuithy and Louise Sams in producing the 20th anniversary of Jeffrey Fashion Cares Atlanta. The official kick-off to the fall social season, this year’s event will be held on Monday, August 27, 2012 at 7 p.m. at a new venue, the American Cancer Society Center, conveniently located in the heart of Downtown Atlanta, Georgia. Benefiting the Atlanta AIDS Fund (AAF) and Susan G. Komen for the Cure, Greater Atlanta Affiliate, the 20th anniversary celebration will feature a pre-show cocktail reception, fashion show, silent and live auctions, and an after-party.

“As I look to our 20th anniversary of Fashion Cares Atlanta, I cannot help but think of all the people who have helped us contribute approximately 6 -7 million dollars to combat AIDS and breast cancer. These causes are near and dear to my heart as so many men and women that I know and love have been affected,” says Jeffrey Kalinsky.

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At nearly 1 million square feet, the American Cancer Society Center will provide the perfect setting for what is sure to be the most memorable Jeffrey Fashion Cares to date. Taking over the stunning lobby of the Center, high ceilings, marble floors, and floor to ceiling windows will play to the runway show featuring selections from Jeffrey’s Fall/Winter Collection including looks from high-end designers such as Lanvin, Celine, Prada, Marni, Dries Van Noten, Balenciaga, Christian Louboutin, Manolo Blahnik, Bottega Veneta, Jason Wu and Alexander Wang.

“We are thrilled to be hosted by Cousins at this magnificent building designed by architect John Portman! The building is so dramatic and lends itself so well to our exciting celebration," says Lila Hertz.

The 20th anniversary of Jeffrey Fashion Cares will benefit Susan G. Komen for the Cure—Greater Atlanta Affiliate and the Atlanta AIDS Fund (AAF). Last year’s sold-out event raised $630,000 for its beneficiaries, and over the past 19 years, Jeffrey Fashion Cares (Atlanta and New York) has grown into one of the largest combined AIDS and breast cancer benefits in the country having raised approximately $10 million.

*Additional details about the 20th anniversary of Jeffrey Fashion Cares and after-party will be announced in the coming weeks. For more information, please visit www.jeffreyfashioncares.com

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