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The most anticipated event of the year, Jeffrey Fashion Cares, is only one week away!

In its eighteenth year, major changes to the signature benefit will - without a doubt - make it the best one to date.

Your ticket includes a swanky pre-show cocktail reception, a live auction of incredible items, a tres chic prêt-à-porter fashion show and an "over-the Big-Top" after-party with B52's frontman Fred Schneider as your DJ.

The evening also features very fabulous, very special guests, Honorary Chair, Spanx, Inc Goddess Sara Blakely and fashion's super duo Lazaro Hernandez and Jack McCollough of Proenza Schouler.

About the only thing that can top all of this
is the good you are doing for the community! We get so caught up in the glam and festivities of charitable events that we often don't know of the impact the donation makes. Purchasing a ticket to Jeffrey Fashion Cares means a whole lot more, in the grand scheme of things, than high-fashion and after parties. Your ticket purchase literally saves lives.

In a two part fashionado feature, I reached out to the Susan G. Komen for the Cure—Greater Atlanta Affiliate and the Atlanta AIDS Fund in the interest of voicing their perspective/experiences/impact with Jeffrey Fashion Cares.

Kelly Dolan, who is the Executive Director of the Susan G. Komen for the Cure Greater Atlanta Affiliate, responds passionately and eloquently:

The Importance of Fashion Cares

Fashion Cares is an event that is near and dear to me and the many women who are helped by Susan G. Komen for the Cure. I think it represents the best of what people in our community do for others in need.

The vast majority of the money raised at the event is used by Komen Atlanta to fund life-saving mammography screening for women right here in Atlanta who would not otherwise be able to afford it. Early detection of breast cancer is the key to survival and 98% of women who find their breast cancer in its initial stage have a more than five year survival rate – so the mammograms that Fashion Cares funds are truly saving lives right here in Atlanta all year long!

It is the ultimate win-win situation – women and men in Atlanta who have a passion for fashion helping women in Atlanta in need. Each year, Fashion Cares comes alive as a great night that elevates Atlanta on many levels by providing the very best fashion event in the city that truly delivers on its promise to help people in our community. What can be better than attending one of the most exciting events in the city and knowing that your attendance is helping your neighbor right down the street?

Fashion Cares Co-Chair Lila Hertz is a breast cancer survivor and former President of Komen Atlanta and she embodies what a person can do when she takes a negative experience in her life and turns it into a positive experience for so many others. She has created such a force for good in this community through her work with Fashion Cares and many other causes.

Lila and Fashion Cares founder Jeffrey Kalinsky, along with her co-chairs Jeffrey McQuithy and Louise Sams have found the magic formula when it comes to making a charity event work – it is fun, exciting, relevant, unique and supports causes that make an impact on our community…quite a fantastic use of fashion from a top notch group of people who really do care.

Jeffrey Fashion Cares Co-Chairs (l-r) Louise Sams, Jeffrey McQuithy, Lila Hertz

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