Gucci's Milan Fashion Reset | FW 2024/25

Gucci's creative director, Sabato De Sarno, made a significant impact at Milan Fashion Week with a refined and polished collection for men. The use of somber colors with touches of sparkle, chunky-soled loafers, and floor-sweeping overcoats suggests a departure from the flamboyant styles associated with the label's previous designer, Alessandro Michele.

The mention of real life, irreverent glamour, and simplicity in the show notes indicates a new direction for Gucci under De Sarno's creative direction. The incorporation of shiny Jackie handbags in various colors, matching gloves, and chunky jewelry over bare chests adds interesting details to the collection.

It's noteworthy that Taylor Swift wore one of De Sarno's designs—a shimmery, floor-length gown in bright green—at the Golden Globe Awards, indicating the immediate impact of the collection on the red carpet.

Fashion enthusiasts and critics are likely to pay close attention to how De Sarno's aesthetic reset continues to influence Gucci's overall style and image.

FASHIONADO