AlienAnt, founded by New York-based Chinese designer Yuchen Han, partnered with UGG® to launch a collaboration collection UGG X AlienAnt. Yuchen Han, the winner of the New Voice Award at the 2022 Yu Prize Creative Awards, brings an innovative, bold, free, and anti-definition design concept into the classic UGG Oh Yeah Slipper.

In the UGG X AlienAnt collaboration collection, designer Han Yuchen keenly captures the phenomenon of young people expressing themselves online, using the starting point of 'Define your voice, and you are your own creative director' to give voice to the Z-generation. The theme of the collaboration, 'Rising Voices,' tells the story of hope born from despair, encouraging everyone to have fearless spirits and the courage to move forward, empowering and inspiring the younger generation to boldly express themselves.

The new UGG X AlienAnt Oh Yeah Slipper uses unique "glitch art" design style and comes in the primary color of green with red, yellow, and blue shoe accessories shaped like sound volumes, offering wearers the option to mix and match freely and achieve a variety of styles, including Y2K, artsy, casual, streetwear, and more, to express their unique fashion attitude.

The campaign shot by photographer Yongqi Liu continues the impactful visual language that symbolizes the AlienAnt brand. It uses the color of the sky before dawn as the background, combined with the AlienAnt FW23 clothing collection to showcase the UGG X AlienAnt Oh Yeah Slipper on the rubble.

The UGG X AlienAnt collaboration collection has now landed on AlienAnt's official website, UGG China official website, and offline retail stores.

FASHIONADO