HYPEBEAST TO DEBUT A MULTIFACETED FLAGSHIP BUILDING IN NYC

Hypebeast, a leading global platform for contemporary culture and lifestyle, and a premier destination for editorially-driven commerce and content, will unveil its first-ever U.S. flagship building in the heart of Manhattan's Chinatown on 41 Division Street this week. Spanning seven floors, the approximately 25,000 square-foot space will house all facets of Hypebeast's ecosystem under one roof, including the HBX New York flagship store, Hypebeans café, event spaces, as well as an office headquarters.

On June 17th, the largest HBX flagship worldwide will open its doors to the Hypebeast community in New York City. Evolving with the dynamic perspective of HBX, the two-story space is meant to be fluid and ever-changing. On the ground floor, the space can seamlessly transform from a neighborhood "courtyard" into an event space, an exhibition, or pop-up. It will also be home to the first Hypebeans in the U.S., a destination dedicated to building community and connection while offering high-quality coffee and locally sourced treats. The second floor will showcase a global curation of over 40 coveted brands from both established and up-and-coming menswear, womenswear, and lifestyle labels.

The third floor will feature an innovation space to house cultural activations and brand pop-ups, and the rest of the building will serve as Hypebeast's headquarters in North America housing over 100 employees.

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