5 Tips for Naming Your Fashion Brand

If you are creating your own fashion brand and are looking for a name for it, then you have come to the right place.

Finding a good name for your brand is very important, as it will remain the same for a long time, and helps you attract potential customers.

Before you start the naming process, you should look at these tips to make the process a bit easier and more effective. 

1. Use a tool to help you 

There are many ways to get help when you try to name your business, to make it a little easier for you. The first thing you can try is to use a name generator for fashion brands like this one: https://businessnamegenerator.com/clothing-fashion-labels-business-name-generator-ideas. This will help you come up with unique and creative names generated with AI that appear in only seconds. There are thousands of names to choose from which makes this a great start for your name generating. 

2. Make it unique

A brand name should be different from other fashion brands, especially from your direct competitors, so that it stands out and is not easily confused with others. You definitely don't want to have it resemble a name in the fashion industry that has a bad reputation, for example, Balenciaga with the newest scandal. It can be a good idea to look at your competitors for inspiration, but always make sure you distinguish yourself from them, both with the name and logo, as well as the visual identity. 

3. Match it to your identity

The clothes you design are your identity, and the name you choose should reflect this. If you create luxury clothes, the name would be very different than if you are selling children's clothes or even workout apparel. Try to have a look at the tone of your brand, and browse for names in this category. Here you should have a look at other brands in your industry, and do thorough user testing with the names you are considering. 

4. Keep it simple

The name of your brand should be easy to spell, pronounce, and remember so that potential customers can easily find and refer to it. Just have a look at the top 10 fashion brands of 2022, the names they use are short and simple. The top brands this year were Nike, Louis Vuitton, Gucci, Chanel, Adidas, Hermès, Zara, H&M, Cartier, and UNIQLO, which are all names we can all recognize in an instant. When it comes to naming a brand, less is often more! 

5.  Avoid common terms

To make your name stand out and be memorable, you should avoid using generic fashion terms, such as "styles" or "fashion," in your brand name. Many other brands are using this, and it can seem unoriginal and generic. Some of the biggest fashion brands have simple names in French or another language that is not connected to fashion at all. This could be the way to go for you as well. 

FASHIONADO