On August 9th, 2021, Maison Margiela introduced its new store concept in the US with a boutique located in Miami’s Design District. The store concept is developed by Dutch architect Anne Holtrop and reflects the evolved visual language established at the house by creative director John Galliano.

The design was first introduced in the gypsum-cast set at the Artisanal Autumn/Winter
2018 show, and it interprets the Maison’s iconoclast codes in façade and interiors. The store is an abstract and inviting environment rooted in the notion of appropriating the inappropriate.

The 243-square meter boutique spans over two levels and displays the complete range of Maison Margiela’s Co-Ed collections, men’s and women’s ready to wear, accessories, shoes, small leather goods, as well as jewelry, eyewear and fragrances.

At the Design District store, the defining structures of architecture – walls and columns – appear as detached objects. Artisanal furnishings reflect and alter ideas of familiarity. Shapes skew in form, as they lean and fold around the demarcation of the space, drawing on ideas of dressing in haste native to Maison Margiela’s vocabulary.

Hand-cast individually in textile molds, the surfaces of the plaster walls and columns
retain the memory of fabric texture and evoke the notion of an irreproducible hand-spun tactility. The store encourages the human touch that created it.

Retained in their natural shade of plaster – the humble inside of a wall – the structures reflect the practice of anonymity of the lining, the house term for revealing the inside of a garment traditionally concealed and revealing the inner workings. The plaster’s natural tonality further echoes the signature white of Maison Margiela.

Misfit furniture is designed in the memory of classic objects, deconstructed in form.
The technique of décortiqué further materializes in shelves, display tables and seats
carved in stained travertine, the natural indentations filled with color-contrasting epoxy resin in optical white. The store is located at 142 NE 41st Street, Miami, FL, 33137

To mark the opening, a limited edition of Tabi Bianchetto and Replica Bianchetto shoes will be available exclusively at the Miami District Store. Available to download: Here

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Maison Margiela Introduces New Store Concept with Flagship Boutique in Miami's Design District

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