Welcome to Barbie Land everyone! With just a click, you can become your own Barbie or Ken character.

PhotoRoom, an artificial intelligence (AI)-based photo editing app, joined forces with Warner Bros. and their marketing agency to create the official filter that allowed fans to turn themselves into Barbie characters. Let’s go!

The interactive tool, barbieselfie.ai, is providing fans with an instant, sharable Barbie-aesthetic image, with the same quality as the promotional posters for the film's cast. As a result, Warner Bros. achieved a not-to-be-missed viral, global moment that resulted in fans, brands, influencers, and celebrities – including Rihanna and Pedro Pascal – participating in this cultural phenomenon. Now it’s your turn.

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