Bergdorf Goodman announced, "Isn't it Brilliant," the luxury retailer's 2023 holiday theme. A dazzling display of holiday inspiration, the theme will come to life across its famed windows, throughout the store, on digital channels, and through a series of unique activations. With an emphasis on the magic of the holidays and the sparkling creativity that Bergdorf Goodman is renowned for, the 360-degree holiday programming is designed to inspire and delight customers through a thoughtfully crafted series of initiatives.

A New York City institution, Bergdorf Goodman's holiday windows were unveiled on November 16, 2023. Articulating this year's theme, the windows are aglow with light, mirrors, chrome, ice, dazzling surfaces, and bright neon. As is tradition, the windows were developed in-house by Bergdorf Goodman's visionary design team. Of the seven windows, each is a unique take on the theme with a special storytelling narrative. For example, "First Light'' depicts a collection of domestic animals covered in mirror mosaic with monumental roosters beckoning the sunrise. On the other end of Fifth Avenue is "The Best and Brightest," a celebration of knowledge and learning with vintage-inspired signs, flashing lights and a neon light bulb illuminating the big idea. On 58th Street, onlookers can see "Tripping the Light Fantastic," a high-drama display featuring mosaic-mirrored Pegasi set with neon-outlined wings in a Venetian-mirrored salon. The Bergdorf Goodman designers featured in the windows include Thom Browne, C. D. Greene, Balmain, Rodarte, Alexander McQueen, Naeem Khan, Simone Rocha, Jil Sander, Christopher John Rogers, and Rabanne, among others.

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