Compass of Greater Atlanta Launches Regional Luxury Division Led by Industry Veteran Alex Page, the Luxury Division Elevates Luxury Offerings Across the Market .

Compass of Greater Atlanta officially introduces its regional Luxury Division to the Atlanta market. The regional Luxury Division was developed with a discerning consumer in mind, elevating all aspects of elite properties through enhanced aesthetics, emboldened exposure, and an unparalleled network of top brokers. The Atlanta division also provides an extensive suite of exclusive resources to Compass agents working in the high-end market.

“Atlanta’s luxury real estate market is particularly unique and requires an elevated approach, focusing on a captivating and memorable experience to market these properties,” said Alex Page, the Senior Luxury Marketing Lead for Compass of Greater Atlanta. “As an extension to Compass’ national Luxury Division, having a local team focused on creating bespoke property branding and innovative marketing strategies is crucial in serving both our agents and their clients.”

The Luxury Division kicked off in March with a two-day summit hosted at Compass’ flagship office in Buckhead, featuring a full agenda of curated content, a panel of top luxury real estate experts, and concluded with a celebratory networking event for participating agents. Stakeholder attendees included Lena Johnson, founder of Compass’ National Luxury Division, and Lizzie Healy, National Luxury Lead.

Attendees gained critical insight into the current state of luxury real estate marketing and the tools available to agents to create impact in Atlanta’s luxury real estate market. 

“What the regional Luxury Division offers agents is truly unmatched in terms of marketing tools and agent support,” said Nicholas Brown, Atlanta Partner of Compass’ Private Client Network. “With a comprehensive arsenal of resources and support available, our luxury agents are going to be changemakers in Atlanta’s luxury real estate market and provide a new standard of service to clients all over the city.”

Compass’ Luxury Division offers a network of top-tier luxury brokers access to an exclusive suite of marketing resources unparalleled in the real estate industry including: 

• Custom campaigns crafted by the Compass marketing and design teams

• Individualized, custom property branding 

• Specialized advertising and media outreach campaigns

• Sophisticated marketing materials, including brochures, websites and more

• Cross-regional luxury networking events

To learn more about the Compass Luxury Division, visit https://www.luxuryatcompass.com/atlanta

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