They say that good things come to those who wait but when your pedigree is in the luxury markets and your name is Don Purcell, good = GREAT! Don has a rich and robust fashion history, making a name for himself through his tenure at JEFFREY and Jeffrey Fashion Cares. After the JEFFREY retail stores closed at the beginning of the pandemic, Don Purcell grabbed the bull by the diamonds and rode it all the way to Buckhead Village where he’s opened a namesake showroom - 1,200 square feet of sparkle, glamour and art. While the cases shine brightly with precious and semi-precious jewels from an impressive list of designers, the walls will feature the colorful pop art paintings of artist Ashley Longshore. An array of her works will be displayed including art, handbags and clever hostess gifts.

DON PURCELL is a distinctive curation of fine jewels, art and gifts combined with a passionate personalized luxury in store shopping experience. The jewelry selection features the collections of Cathy Waterman, Eli Halili, Eva Fehren, Hoorsenbuhs, Irene Neuwirth, Loree Rodkin, Marie Helene de Taillac, Melissa Kaye, Mio Harutaka, Monies, Nina Runsdorf, Renee Lewis, Sanjay Kasliwal, Spinelli Kilcollin, Sylva & Cie and Will Hanigan Pearls.

In addition to the unmatched presentation of modern fine jewels, DON PURCELL will showcase Judith Leiber handbags and exceptional candles by Trudon.

FASHIONADO