Saks Fifth Avenue unveiled its Spring campaign, Here for the Future, starring comedian, actress and producer, Tiffany Haddish and global Latin music idol, Maluma. The 360-degree campaign celebrates forward-looking, innovative designers, artists and activists that are shaping the future of their industries and who Saks believes are creating the future. Here for the Future underscores the luxury retailer's focus on evolving for the future to continue delivering the best in fashion and beauty through a personalized and seamless experience.

"Saks is committed to using our voice to engage with our customers in meaningful and authentic ways," noted Emily Essner, Chief Marketing Officer, Saks Fifth Avenue. "As an arbiter of fashion, culture and lifestyle, Saks strives to elevate timely and relevant topics that are of interest to our customers. Here for the Future reflects the important issues impacting our world today and our focus on championing voices who are using their creativity and passion to help secure a bright future for us all."

Here for the Future spotlights an array of designers who push boundaries and deliver unique points of view through their collections, including A-COLD-WALL*, BruceGlen, Busayo, Christopher John Rogers, Farm Rio, Kimberly Goldson, Reese Cooper and Tove.

Saks' women's Spring 2021 Fashion Book includes the Saks It List, a forecast of the season's must-have trends, such as easy breezy dresses, statement earrings and knit dressing. Similarly, the men's Spring 2021 Style Book features Need Now, with trends like loungewear, high-top sneakers and sport luxe.

"As a fashion authority, Saks is focused on delivering the most distinctive and powerful luxury assortment for our customers," said Tracy Margolies, Chief Merchant, Saks Fifth Avenue.

"Our customers look to us for inspiration and to provide the best and latest in fashion. This season provides us with an amazing opportunity to use our platform to bring emerging designers to the forefront, so they can continue to pave the way for the future of luxury fashion."

The campaign, which can be found across Saks print and digital channels, is also featured in the iconic Fifth Avenue windows of the Saks New York flagship. The women's and men's Spring Books can be found in Saks stores or online at saks.com/c/content/catalogs.

FASHIONADO