BORN FROM CULTURE, EVOLVED FOR RUNNING PERFORMANCE - THE FIRST-EVER ULTRABOOST LACELESS IS UNLEASHED

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With innovation and creativity at the heart of adidas' DNA, today marks a landmark occasion for the brand which, with the launch of its first-ever laceless performance running silhouette, continues to challenge convention and once again sets new boundaries.

Inspired by running culture, and quickly becoming one of the most iconic and celebrated footwear silhouettes of the last decade, with the integration of a laceless silhouette the UltraBOOST is reimagined for pinnacle performance like never before. Innovations and advances in Primeknit construction and yarn engineering have made laceless running a reality. Combined with an energy-returning BOOSTTM sole, urban running creators need not feel tied down or restrained, but are now free to unleash their true greatness.

The integration of form and function defines the UltraBOOST Laceless and serves to simplify and refine the central elements of the silhouette. Taking a new approach to the insights of
Aramis, a motion tracking technology that enables a detailed analysis of the movement of the body, the designers at adidas integrated key support and functionality features to construct a minimalistic and stylish upper that contours the foot, leaving the wearer feeling unstrained, unlaced and free to create.

Stephan Schneider, Senior Product Manager, adidas Running, said: "In removing laces, such a fundamental component of the silhouette, refinement of the remaining core elements was paramount. We reimagined the Primeknit architecture, making it more supportive and compressive to enable runners to feel released and empowered to achieve their full potential. What we have created is the most intuitive UltraBOOST yet and a new chapter in the history of our family."

Primeknit, one of adidas' most famous innovations is central to the design of the UltraBOOST Laceless, and has been through advanced testing and modification to ensure runners are super-dynamic and free to move, but also supported and stable to achieve peak performance. To create a snug, compressive feel, four innovations are key. First and second are the new sock-like fit and collar construction design which delivers a seamless fit and allows the foot to move in harmony with the upper, as one single unit. Third is the reduced amount of stretch in the knitted upper whilst, finally, a forged Primeknit band is integrated around the midfoot to provide support and lockdown, with expansion zones in the forefoot identified by Aramis. These features combine to contour the foot in a supple, supportive and lightweight construction for a smooth and highly responsive ride.

To find out more, please visit: adidas.com/ultraboost.

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Collezione Automobili Lamborghini at the Premium Berlin 2017

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Collezione Automobili Lamborghini private label RTW P/E 2018 shown on its stand at Premium 2017

Collezione Automobili Lamborghini is again a protagonist of the European fashion scene. Following its inclusion in the official calendar of Milano Moda Uomo 2017, Collezione Automobili Lamborghini takes its private label RTW Spring Summer 2018 to Premium 2017.

The international trade show took place on July 4-6th and is one of the most important fairs in the fashion industry, showcasing the best fashion houses to thousands of visitors from all over the world. Premium Berlin is the perfect environment for multi-brand and department stores seeking innovative new labels and lines.

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adidas by Stella McCartney previews Fall/Winter 2017 collection at the first Stella’s World presentation in Tokyo

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adidas by stella mccartney fashionado

An exclusive debut of the season’s key looks showcased via virtual reality

Experience the collection’s two parallel worlds, city and nature, on a whole new level

Featuring Japanese influencers Yuka Mannami and Chiharu Okunugi

adidas by Stella McCartney today debuts the Fall/Winter 2017 collection via an immersive virtual reality experience set to bring the season’s key looks to life. The journey is designed as part of the presentation of The Stella McCartney collections in Tokyo, which also include her womenswear and menswear mainlines, accessories, eyewear, swimwear and the newly launched fragrance POP Blubell. At the event’s adidas by Stella McCartney showcase, guests will move seamlessly between the collection’s two parallel worlds - city and nature - as the four leading looks are showcased in action.

“City life and the outdoors both provide a boundless source of inspiration for me. The new FW17 collection exemplifies that in the nature-inspired prints, detailing and the different technologies used. Every design has been considered so women can get creative and thrive in different environments, no matter what workout they’re doing or what the weather is like. We wanted this to come across in a fun and innovative way, which is why we’ve created this playful virtual reality experience,” explains Stella McCartney.

Immersing themselves in the collection in an entirely unique and engaging way, guests will be invited to embark on a VR journey that places them at the heart of a 360° experience, which will begin once they are led through a gallery featuring FW17 campaign and lookbook imagery. The viewers will then be ‘transported’ between the two, parallel worlds the collection is inspired by, as the new adidas by Stella McCartney visual identity is weaved throughout the experience. Set in these contrasting environments, guests will be presented with a preview of the Run, Train and Yoga range within four scenarios designed to demonstrate the workout opportunities each look draws on.

As guests ‘jump’ from one look to the other, they will find themselves in the centre of a continuous virtual experience taking place all around them. With synchronised movement expressed by a circle of four female athletes, including Japanese influencers Yuka Mannami and Chiharu Okunugi, all four women will perform the same movements in unison within each scenario. The looks include: the head-to-toe sustainable city Run look, the warp knit HIIT Train look, the off-road winter trail Run look, and the shanti power, seamless separates Yoga look.

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All About the CAMO

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valentino camo belt

Color me camo this summer with the hottest and latest in camouflage from your favorite brands. Shop our curated selection below because it's ALL ABOUT THE CAMO!

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VIDEO: Doggies on the Catwalk 2017

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doggies on the catwalk fashionado

The 10th annual Doggies on the Catwalk was an incredible success - the best one yet! So much fashion and furry friends. We raised over $100K for Canine Assistants. Ben Rose Photography did an amazing job of capturing the energy and excitement of the evening with their recap video - have a look and relive Doggies on the Catwalk!!

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GLOBAL RUNWAY ATL TOOK FLIGHT AND SOARED TO EPIC HEIGHTS

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Who would of imagined that one of the most adventurous and avant garde venues and events would be and would occur at Hartsfield-Jackson Atlanta International Airport? Well, that was exactly the scene on May 18th as the inaugural Global Runway took flight, along with more than 250 attendees, and soared high above every event in the city. Global Runway was chic, upscale and boasted a NYFW vibe. 

So what exactly is Global Runway? Global Runway is a fashion presentation highlighting a selection of the global offerings available from ATL Skypointe, the award-winning concessions program from Hartsfield-Jackson Atlanta International Airport. Guests experienced an industry-quality fashion presentation featuring the latest Spring/Summer 2017 collections from Tommy Hilfiger, Swarovski, Sean John and local emerging lifestyle brand Ateaelle. The event also bridged the gap between beauty and style by hosting a pop-up shop featuring national brands ExOfficio, Bijoux Terner, Luxe International and Mori Luggage.

The Global Runway campaign also featured six influential style ambassadors who brought to life the newest style offerings at ATL. The 2017 style ambassadors included Jenna Wessinger (www.justatouchtoomuch.com), E. Vincent Martinez (www.fashionado.net), Satchel Jester (www.scenebysatchel.com), Emily Loftiss (www.EmilyLoftiss.com) and sisters Laticia and D’ANA Rolle (www.BluHzl.com).

In addition to the fashion presentation and pop-up shop, ATL unveiled the campaign’s official commercial featuring style ambassadors E. Vincent Martinez, Satchel Jester and Jenna Wessinger. Shooting this commercial was truly an amazing event in itself. With a talented director, top-notch production team and a vision, an experience was captured and a tale of luxury and lifestyle was told. 

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Kylie Jenner is Launching Blushes but Perhaps the Names are a Bit Risqué

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Kylie Jenner has just announced that she is one step closer to providing her fans with a full face of makeup. She expresses on Instagram that she can't wait for everyone to experience these build-able matte beauties! They will launch this Friday at 3pm on KylieCosmetics.com.

Here's a look at the five shades.

Kylie Cosmetics Blushes

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