Ji Oh 2017 Fall Ready-to-Wear
/Ji Oh 2017 Fall Ready-to-Wear
Fashionado is a fashion and lifestyle brand where readers indulge in a myriad of trending topics from the world of design, art and culinary. Via the FashionadoTV digital platform, Fashionado founder, E. Vincent Martinez, hosts interviews with celebrities, fashion designers, artists and industry professionals.
VERDAD, a new womenswear brand helmed by veteran LA designer Louis Verdad, debuted its Fall/Winter 2017 collection at New York Fashion Week on Sunday February 12th at Pier 59 Studios in Chelsea. Fall/Winter 2017 marks the second season and the very first runway presentation in New York for the LA based label.
For its newest collection, VERDAD took its mood inspiration from Fall on the streets of LA – with tops, separates and dresses in a range of dark colors, floral and watercolor inspired prints mixed with crisp cream looks and shimmering paillettes for evening. Long knits, sheer blouses and voluminous sweaters made playful statements of volume through artful layering. Classic VERDAD design signatures include a bomber jacket and midi length, knife pleated skirts.
The founder and creative director, Louis Verdad, whose luminous career spans 15+ years dressing the likes of Madonna, Cate Blanchett, Christina Aguilera and more under his namesake label, had his sights set on a runway presentation in New York since launching VERDAD last year. “I see the VERDAD woman as someone who travels effortlessly from LA to New York on a regular basis so it made sense for me to show my collection during New York Fashion Week,” explains the designer. “I am inspired by the women who wear my clothes in both these cities- LA for the lifestyle and attitude and New York for the precision and the playfulness.”
Runway Photos: Noam Galai
Looking effortless takes effort. Don't ever let a stylist, wardrobe specialist or fashion blogger tell you otherwise. As I created my outfit of the day (OOTD) looks for NYFW, I was going for a cool, I don't care too much attitude. Guess what? I found myself caring too much! That's when the "e" word came into play - EDIT. I wanted to sport a street-style vibe but the dapper gentlemen inside kept fighting me... are you sure you don't want a blazer with that? How about a dress shoe...?
When I felt I was getting too fussy with my looks, I'd take a step back and EDIT. Taking the New York city cold temps into account, I asked myself, how can I dress warmly, comfortably yet still look stylish. I then began pulling from my closet. First, the trousers: blue denim jeans from Uniqlo, black jeans by Helmut Lang, black cropped slacks from Kit & Ace and lastly, heavy wool pants with a camo pattern by Mark McNairy. For my tops I went the sweatshirt route: Gap and Todd Snyder. To "dress them up" try wearing a collared shirt underneath. Then it was time for footwear. I'm packing mostly sneakers: a pair by Vans - pictured above, super cool kicks from Nike and to step it up, the Will Chukka boot by FRYE.
Now that I have my wardrobe foundation set, I had to consider accessories, including outwear. I packed two jackets. One with a fur-trimmed hoodie and the other, a brown-bronzed puffer. Scarves and gloves also made their way into my luggage. And finally, some kind of bag is an essential. (See photo above.) In it, you can carry items like cell phone chargers, water, NYFW runway materials, programs, etc... Oh, and one last thing I packed - an umbrella. That too can go in my bag and hopefully stay there!
None of this was "hard." But just like most things in life, it took some thought and planning. Make sure to follow me on Instagram (@fashionado) for all things NYFW!!!
Fashionado is a fashion & lifestyle brand where readers indulge in a myriad of trending topics from the world of fashion, design, art and culinary. Via the FashionadoTV digital platform, Fashionado founder, E. Vincent Martinez, hosts interviews with celebrities, fashion designers, artists and industry professionals.