Ji Oh 2017 Fall Ready-to-Wear

Ji Oh 2017 Fall Ready-to-Wear

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VERDAD Fall 2017 Ready-To-Wear

VERDAD, A NEW WOMENSWEAR BRAND BY VETERAN FASHION DESIGNER LOUIS VERDAD, DEBUTS FALL/WINTER 2017 COLLECTION WITH FIRST RUNWAY SHOW DURING NEW YORK FASHION WEEK

VERDAD, a new womenswear brand helmed by veteran LA designer Louis Verdad, debuted its Fall/Winter 2017 collection at New York Fashion Week on Sunday February 12th at Pier 59 Studios in Chelsea. Fall/Winter 2017 marks the second season and the very first runway presentation in New York for the LA based label.

For its newest collection, VERDAD took its mood inspiration from Fall on the streets of LA – with tops, separates and dresses in a range of dark colors, floral and watercolor inspired prints mixed with crisp cream looks and shimmering paillettes for evening. Long knits, sheer blouses and voluminous sweaters made playful statements of volume through artful layering. Classic VERDAD design signatures include a bomber jacket and midi length, knife pleated skirts.

The founder and creative director, Louis Verdad, whose luminous career spans 15+ years dressing the likes of Madonna, Cate Blanchett, Christina Aguilera and more under his namesake label, had his sights set on a runway presentation in New York since launching VERDAD last year. “I see the VERDAD woman as someone who travels effortlessly from LA to New York on a regular basis so it made sense for me to show my collection during New York Fashion Week,” explains the designer. “I am inspired by the women who wear my clothes in both these cities- LA for the lifestyle and attitude and New York for the precision and the playfulness.”

Runway Photos: Noam Galai

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Khaite Fall 2017 Ready-to-Wear

Khaite Fall 2017 Ready-to-Wear

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Band of Outsiders Fall 2017 Menswear

Band of Outsiders Fall 2017 Menswear

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Rachel Zoe Fall 2017 Ready-to-Wear

Rachel Zoe Fall 2017 Ready-to-Wear

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Ann Demeulemeester Fall 2017 Menswear

Ann Demeulemeester Fall 2017 Menswear

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Styling the OOTD for NYFW 2017

Looking effortless takes effort. Don't ever let a stylist, wardrobe specialist or fashion blogger tell you otherwise. As I created my outfit of the day (OOTD) looks for NYFW, I was going for a cool, I don't care too much attitude. Guess what? I found myself caring too much! That's when the "e" word came into play - EDIT. I wanted to sport a street-style vibe but the dapper gentlemen inside kept fighting me... are you sure you don't want a blazer with that? How about a dress shoe...?

When I felt I was getting too fussy with my looks, I'd take a step back and EDIT. Taking the New York city cold temps into account, I asked myself, how can I dress warmly, comfortably yet still look stylish. I then began pulling from my closet. First, the trousers: blue denim jeans from Uniqlo, black jeans by Helmut Lang, black cropped slacks from Kit & Ace and lastly, heavy wool pants with a camo pattern by Mark McNairy. For my tops I went the sweatshirt route: Gap and Todd Snyder. To "dress them up" try wearing a collared shirt underneath. Then it was time for footwear. I'm packing mostly sneakers: a pair by Vans - pictured above, super cool kicks from Nike and to step it up, the Will Chukka boot by FRYE.

Now that I have my wardrobe foundation set, I had to consider accessories, including outwear. I packed two jackets. One with a fur-trimmed hoodie and the other, a brown-bronzed puffer. Scarves and gloves also made their way into my luggage. And finally, some kind of bag is an essential. (See photo above.) In it, you can carry items like cell phone chargers, water, NYFW runway materials, programs, etc... Oh, and one last thing I packed - an umbrella. That too can go in my bag and hopefully stay there!

None of this was "hard." But just like most things in life, it took some thought and planning. Make sure to follow me on Instagram (@fashionado) for all things NYFW!!! 

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