Steve Venegas

from Vancouver dresses like mannequins featured at Gap stores, hence,

The Gap Mannequin Project

.

Why is he doing this?

Well, that's not entirely certain but the Huffington Post thinks it's "brilliant." I wouldn't go that far. I think it's dumb yet very amusing. Either way, Venegas is no dummy because he's getting quite a bit of attention for merely striking a pose at The Gap.

Check out photos:

fashionado