Dreaming of Balenciaga: Who Brand Devotees Want to See at the Helm ofthe Fashion House
by guest blogger: Sophie Trimble
International fashion house
Balenciaga
recently announced that renowned luxury designer and couturier
Alexander Wang
has been appointed as its newest Creative Director. The news follows a statement made by PPR chairman and CEO François-Henri Pinault affirming that former Creative Director
Nicolas Ghesquière
and the fashion house have ended their partnership. After helping shape the legendary Balenciaga fashion house with unparalleled creative talent and influential visions, designer Nicolas Ghesquière leaves behind a
legacy and Wang has the fashion prowess to ensure its successful continuity.
La Maison Balenciaga
The Balenciaga fashion house dominates the global fashion industry with its visionary brand and fashion-forward trends. Chief Executive Pinault of PPR, the French luxury group that owns the Balenciaga brand, expresses in
that the brand's founder "Cristóbal Balenciaga was a master, a genius whose avant-garde vision dictated fashion’s greatest trends and inspired generations of designers." Under the creative direction of Nicolas Ghesquière since 1997, the brand was shaped by his artistic contribution essential to the unique influence of the house.
Cristóbal Balenciaga founded La Maison Balenciaga in 1919 and established the brand 17 years later in Paris. According to the PPR Group's press release, the Balenciaga fashion house is timelessly recognized for its unprecedented fashion influence between 1930 and 1968. The Balenciaga fashion house has been defined by its epic fashion trends and accessories representative of prêt-à-porter collections. The House continues to formidably transform the fashion industry by creating and marketing prestigious men's and women's fashion, handbag, accessory, shoe, eyewear and fragrance collections.
Nicolas Ghesquière's Resignation
The former Balenciaga director Ghesquière officially ended ties with the fashion house at the end of November. According to NYMag.com, Ghesquière got his start when he assisted French haute couture designer
Jean Paul Gaultier
and designed a men's knitwear line at Pôles. By 23, the young designer started his Balenciaga career by creating funeral clothes. Two years later and Ghesquière officially made a name for himself when he was appointed as Balenciaga's Creative Director. As described by the NYTimes.com, the global fashion brand is lean, seemingly energized with French street cool and relentlessly sharp in its concept; its fashion identity is greatly attributed to the Ghesquière leadership and influence.
Alexander Wang: Creative Visionary
Alexander Wang, one of the most recognized and hottest names in the industry,
Ghesquière as the House's newest visionary. According to NYDailyNews.com, the 28-year-old designer will take over ready-to-wear collections and accessories. A creatively talented and fashionably illustrious individual, the designer will undoubtedly and effortlessly uphold the brand's iconic image with the edgy and downtown style that made him so internationally acclaimed and famous. Wang expressed in a statement he's "deeply honoured to embark on this new role for a brand and house that [he has] such great admiration and respect for." Chief Executive for Balenciaga, Isabelle Guichot, also shared in the excitement by referring to Wang as "proven talent" and "cosmopolitan vision of design." Naturally with any new leadership, a fashion brand will experience change, and it's predicted Wang may do this by focusing on the Asian market. Nonetheless, the world excitedly looks forward to how this exclusive new partnership between these two powerhouses will revolutionize the future of the fashion.
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