Sara Blakely , the founder and owner of Spanx , Inc . was named the Honorary Chair for the 2010 Jeffrey Fashion Cares which will take place on August 30.

Sara has literally reshaped the way women think and feel about themselves, through her celebrated shapewear brand. Sara has furthered empowered women on a much higher level with the remarkable Sara Blakely Foundation which helps women, globally, through education and entrepreneurship. Please visit Sara's website.

Another anticipation-building mystery surrounding this year's Jeffrey Fashion Cares is its undisclosed location. Co-Chairs, Lila Hertz, Louise Sams and Jeffrey McQuithy are being super tight-lipped  about it, so it must be good!  You can sense their excitement about the TBA venue when speaking with them. They promise an announcement will be made soon, but for the time being, all they are saying about the new venue, and with a gleam in their eye,  is that it is  F A B U L O U S!

Where do you think it's going to be?

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Over the past 17 years, Jeffrey Fashion Cares has grown into one of the largest combined AIDS and breast cancer benefits in the country, having raised over $8.5 million.  Last year, 90 cents of every dollar raised went directly to the event’s beneficiaries, the Susan G. Komen for the Cure Greater Atlanta Affiliate and the Atlanta AIDS Partnership Fund (AAPF).