Celebrating its 23rd season, Agentry PR is excited to announce New York Men’s Day (NYMD)’s bi-annual menswear collective, on Thursday, February 6th, 2025. Sessions will be held from 10:30am to 12:00pm ET and 4:30pm to 6:00pm ET.

Returning to Location05, located next to Hudson Yards, NYMD will occupy one floor, spanning four different studios showcasing six talents and sponsors for the day.

This season, New York Men’s Day will inaugurate four new emerging brands and two returning designers.

Conceived to nurture emerging talent and consolidate top menswear/genderless designers in an easy-to-view venue, NYMD will feature six designers collectively. Each participating designer will present in their individual studio space designed to highlight the label’s identity and inspiration.

Taking place simultaneously over two-hour periods, three brands will present in the morning session and three in the late afternoon. The format of showcasing all presentations at the same time creates ease-of-flow for media, buyers, influencers and VIPs, allowing them to move through studios and spend time with designers as their time allows.

Participating designers include:

A.Potts (genderless)

Hold NYC* (menswear)

Joseph McRae* (genderless)

Max Esmail* (menswear)

Peak Lapel* (unisex)

Sivan (menswear)

Agentry PR, which was founded in 2010 by fashion visionary Erin Hawker, produces and executes New York Men’s Day.

“We are excited to kick off 2025 and New York Fashion Week with our New York Men’s Day on a new date during the week, Thursday, February 6th,” said Hawker. “Bringing an intimate showing of six designers in two different sessions throughout the day, we are thrilled to introduce four new and emerging brands (Hold NYC, Joseph McRae, Peak Lapel, and Max Esmail) to our program this season all the while bring back A.Potts and Sivan who have shown with New York Men’s Day for the past few seasons. Our mission will always be to highlight talents and provide an outlet to showcase new voices to the community. With the help of our partners, we hope New York Men’s Day will continue to be the highlight of fashion week.” said Hawker.

FASHIONADO