Celebrating its 22nd season, Agentry PR is excited to announce New York Men’s Day (NYMD)’s bi-annual menswear collective, presented by Victorinox, on Friday,  September 6th. Sessions will be held from 10:30am to 12:00pm ET and 4:30pm to 6:00pm ET. Returning to Location05 and Daylight Studios, located next to Hudson Yards, NYMD will occupy three floors once again, spanning seven different studios showcasing ten talents and sponsors for the day. This season, New York Men’s Day will inaugurate three new emerging brands and seven returning designers.

“We are proud to support New York Men’s Day as the title sponsor for the SS’25 event. Victorinox is built on quality, functionality, innovation and design and we’re thrilled to support initiatives that champion creative talent and bring emerging brands to the forefront. We are excited to welcome guests into the world of Victorinox, and unveil a fun and imaginative design project and social activation with the ten gifted designers, alongside our latest collections of travel gear and timepieces,” says Ulrich Wohn,  President of Victorinox North America.

Returning as footwear sponsor, Sperry, the legendary American heritage footwear brand will be celebrating their heritage and showcasing classic styles including a range of boat shoes, CVO sneakers and Captain’s Oxfords.  Sperry will also be launching a collaboration with the Tampa-based retailer Fresh Rags, with a capsule of two updated boat shoe styles.

Hilldun Corporation will also return as a sponsor for the 22nd session of New York Men’s Day. "We're excited to partner with New York Men's Day for another season. The event provides a platform for designers who contribute to the future of this industry, something that we at Hilldun Corporation champion and find the importance in supporting,” says Gary Wassner, CEO, Hilldun Corporation.

Other sponsors include luxury haircare brand Oribe Hair Care, who is providing products and teams. Augment will provide make-up teams and products for designers to use on models during their respective presentations. 

Agentry PR, which was founded in 2010 by fashion visionary Erin Hawker, produces and executes New York Men’s Day. 

“We are excited for our roster of returning and new emerging talents showing during the September edition of New York Men’s Day,” said Hawker. “We are thrilled to bring back STAN, A.Potts, and Clara Son who all took a hiatus from showing with NYMD last February, introducing three new brands (Earthling VIP, of – nothing, Sermon Series), and support the return and growth of past NYMD brands including The Salting, Sivan, Tarpley, and Terry Singh. We continue to make our platform a voice and place to bring attention to emerging talents and designers to the community. With the range of brands showing menswear, womenswear, genderless, and unisex collections, we are able to commit to our mission with the help of our sponsors, friends, and industry.” said Hawker.

Participating designers include (in alphabetical order by brand)

A.Potts (genderless)

Clara Son (menswear)

Earthling VIP (menswear)

of — nothing (unisex)

Sermon Series (menswear)

Sivan (menswear)

Stan (menswear)

Tarpley (menswear + womenswear)

Terry Singh (menswear)

The Salting (genderless)

FASHIONADO