Kendall Jenner is front and center in Stella McCartney's Winter 2023 campaign. The campaign was shot by photographer Harley Weir in the Camargue Salt Flats of France. This collaboration marks their first time working together. In the campaign, Kendall Jenner can be seen posing among the white ponies of the Camargue region, which belong to horse whisperer and rescuer Jean-Francois Pignon.

Stella McCartney expressed her choice of Kendall Jenner for the campaign, stating that she wanted someone who shared her love for horses. Both McCartney and Jenner have a background in horse riding, with Jenner even having her own ranch. The designer noted the ease and connection Jenner has with the horses, which played a significant role in bringing the "Horse Power" theme of the campaign to life. This theme is reflected in the ready-to-wear range that was showcased during Paris Fashion Week at the Manège de L’École Militaire.

The collection is designed to tell the story of the transformative connections between humans and horses. Importantly, this collection is also focused on sustainability, as it comprises 92% conscious materials. This makes it one of Stella McCartney's most sustainable offerings to date. The collection is set to be available for purchase online and in boutiques around the world, starting in August.

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