In May of this year, Peter Do was appointed as the new creative director for the New York City-based label Helmut Lang. Peter Do, whose eponymous label was established in 2018, has gained recognition for his artfully crafted silhouettes and minimalistic yet subtly regal designs. His label is particularly known for its black-and-white color palette with occasional pops of color, aligning well with Helmut Lang's minimalist aesthetic.

Helmut Lang is a brand with a history of radical thinking and innovative designs, making it a suitable fit for someone like Peter Do, who also embraces creative experimentation. Peter Do expressed his deep honor and excitement about the opportunity to carry forward Helmut Lang's legacy and build upon its foundations.

With his growing popularity and unique design sensibilities, Peter Do is expected to bring fresh energy to Helmut Lang. His debut Spring/Summer 2024 collection for the brand is anticipated to be unveiled during NYFW in September, marking a significant moment for both the designer and the label. Fashion enthusiasts and industry observers will be looking forward to seeing how Peter Do's vision will blend with Helmut Lang's heritage and shape the future of the brand.

FASHIONADO