INDOCHINO has introduced a Fall/Winter 2023 collection that celebrates an updated take on prep style. The collection focuses on combining luxurious fabrics with modern relaxed silhouettes, aiming to provide versatile and comfortable options for the modern consumer.

The theme of "A Story In The Making" continues from the Spring/Summer 2023 collection, highlighting the brand's commitment to helping consumers express their personal style through custom apparel. The campaign was shot in the Scottish borders, featuring historic castles and landscapes that complement the updated prep trend, incorporating both traditional elements and darker, edgier notes.

Drew Green, the CEO of INDOCHINO, emphasized how prep style offers a blend of luxury and ease, making it a suitable starting point for their Fall/Winter collection. The made-to-measure experience that INDOCHINO offers allows customers to embrace the Modern Prep style in their own unique way, utilizing rich textures and bold heritage patterns.

Overall, the Fall/Winter 2023 collection from INDOCHINO seems to offer a range of elevated pieces that can be easily mixed and matched for everyday wear, as well as a comprehensive selection of formalwear, catering to a variety of wardrobe needs for the upcoming season.

FASHIONADO