PROJECT New York returns to Iron 23 for the three-day (July 17 – 19, 2023) contemporary and advanced contemporary wholesale fashion event, hosted by Informa Markets Fashion. PROJECT New York gathers a unique community of domestic and international brands and retailers representing individuality, dynamism, and creative expression in menswear collections.

True to PROJECT’s global reach, PROJECT New York will bring together international brands, retailers, and the latest trends from Korea, Italy, Colombia, France, the United Kingdom, and Canada throughout the three-day event. Attendees will discover top international apparel and footwear brands, including Asparagus, Frank and Oak, Sesa Shoes, Whitman, Paraboot, Maxime Simoens, Johnstons of Elgin, and Sundek. 

Attendees will receive first access to Spring/Summer 2024 and immediate collections from top menswear brands including Agnes B Homme, OAS, MRKNTN, NEUW Denim, Dynamo The Good Company and Nudie Jeans. In addition to the menswear brands, buyers can shop gender-neutral collections from Haus by Everton and Ossawa.

Registered buyers currently include Bergdorf Goodman, CHCM, Hatchet Supply Co., Blue In Green, Nordstrom, Cueva Shop, Bloomingdales, Kith, DSM and Beams.

Coming home to its downtown roots, PROJECT New York offers the menswear community an opportunity to make industry connections in an intimate location surrounded by the energy of the city. This event supplies the space for important industry conversations on current trends, opportunities, and challenges facing the fashion industry.

On Monday, July 17, Nate Brown, Founder and Creative Director of Studio Institute, will sit down with Edwina Kulego, Vice President of International and Men’s Fashion in a session titled Nate Brown: Telling His Story and Helping You Tell Yours. Brown brings over 15 years of expertise and experience working with the biggest names in fashion, music, technology and consumer products including LVMH, Beyonce, Alexander Wang, Nike, Barney's New York.

“PROJECT New York will continue to provide the menswear community with the platform for fashion, creativity, and conversation. We know that this portion of the industry has a unique experiences to share and we want to amplify those messages through this event and voices like Nate Brown,” says Edwina Kulego, VP of International and Men’s Fashion.

Attendees will receive the PROJECT New York show bag created by Gilded Age, New York based casual luxury denim brand. In addition to the exclusive show bag, attendees can have their favorite denim repaired free on site in collaboration with Nudie Jeans.

Nudie Jeans, an internationally renowned denim house, offers free lifetime repairs at any of their brick-and-mortar stores. Only at PROJECT New York can attendees bring their treasured denim to be repaired onsite during show hours.

As part of a continual partnership with New York Men’s Day, on Tuesday, July 18th at 2PM, Edwina Kulego will lead a conversation with New York Men’s Day and Agentry PR Founder, Erin Hawker to discuss emerging menswear brands to watch featuring brands A.Potts, Clara Song, and The Salting who will showcase their SS24 collection as part of New York Men’s Day come September.

FASHIONADO