The bespoke renaissance is underway in New York City, with a generation of men choosing made-to-measure in their wardrobing pursuits. Although you might be more familiar with Savile Row in London or Via Gesu in Milan, pockets of designers are setting up shop in Soho, the West Village, and the coveted Madison Avenue shopping districts, enticing men young and old with crafting a style all their own. 

"The Hive and Colony flagship store opens on Madison Avenue next month. It's a major milestone for our brand, and we're excited to introduce our bespoke fashion experience to a new generation of shoppers," said Marianella Mace, Chief Marketing Officer at Hive & Colony.

Hive and Colony knew that custom suiting would be a trend fifteen years ago when they started stitching their way through Manhattan in the Hive and Colony Tailor Truck. And as men pay more attention to what's in their closet, the demand for styles that cater to their individualist self-expression becomes more relevant. A level of prestige comes from wearing custom-made garments and accessories, and the bespoke design process opens the most discerning shopper to a world of possibilities.

"Men specifically have less options when it comes to fashion. Traditionally, they are influenced and offered neutral and muted tones, less variation in styles and material, and rarely given the focus on trending items as the women's fashion market is. Men look to bespoke design as a way to create their own individual style and experiment with products they like, as opposed to sticking to the status quo," shares Roger LaGrone, founder of Alexander Noel, a custom shoe concept.

It's important to remember that your tailors are taking the time to create a one-of-a-kind garment that will offer you the perfect fit. Although it's not everyone's glass of whiskey, the experience and attention to every detail are priceless.

FASHIONADO