By any objective measure at least, Acne Studios is on top. September will see the proudly independent Swedish fashion arthouse mark a decade on the Paris Fashion Week calendar. And it used the pandemic dynamically, making a multi-million euro investment to cook up a fresh retail concept for the grand store that opened with much fanfare earlier this week, at the very same Rue St Honoré space where Jonny Johannson once used to shop for Helmut Lang in the early aughts. Oh yes, and there was this collection too.

Johansson dialed into the showroom to describe a typically multi-faceted collection that had sprung, he said, from a very personal place: his wedding. “When we got married I had wanted to wear white. But I chickened out. I ended up wearing a black smoking with a wide lapel that seemed funky, but now, looking back, it probably wasn’t the best choice.” Thinking back on his own nuptials plus those of a few friends who’ve gotten hitched much more recently, Johansson started thinking about occasion wear. This led him to a collection that messed with the archetypes of special-event attire by imagining an Acne-fied cast of characters attending an imaginary wedding.

Source: Vogue

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