Florentina Leitner unveiled her Spring/Summer 2023 collection “Oh, dear!”, a playful concoction of femininity and elegance, at Paris Fashion Week. Leitner's new collection transforms girls into fragile deers which stray in the wild dressed in daisy prints. Escaping car lights dressed in their rhinestone t-shirts and evening gowns. And resting at the lake shore in the fresh cut reeds in glitter textiles.

It is a collection inspired by Deers, Daisies and Daydreaming. Combined with the strong focus on print and silhouette, Leitner's signature aesthetic is translated once more into harmonious, enchanting designs for the Spring/Summer 2023 season.

As part of the release of this season's collection, Leitner hosted an exciting presentation at 3537 in Marais. She produced a SS23 fashion film, drawing influence from the surroundings she grew up in, particularly the old ruins of Baden, the reed tents near the Neusiedlersee and the wine hills in Mörbisch. Set at the Neusiedlersee in Austria, the film embodies a fantastically eerie magic that runs through the whole collection. Those images from the film were recreated at the PFW presentation. Lightly choreographed models presented a total of 38 looks.

FASHIONADO