FENDI And Thélios Sign Exclusive Partnership To Enhance The Maison's Eyewear Category

Italian Luxury House FENDI and eyewear expert Thélios are pleased to announce their exclusive partnership for the design, development, production, and distribution of the Maison's eyewear category.

This partnership marks a significant step for both LVMH Maisons, joining forces to enhance the desirability of FENDI Eyewear, establishing it as a leading brand in the luxury eyewear segment. Serge Brunschwig, CEO of FENDI, stated: "We are proud to start this new adventure with Thélios, who in parallel to FENDI, is truly committed to Italian craftsmanship, creativity, and innovation.  I'm confident that this new partnership will mark a successful new chapter of FENDI's long history in eyewear ".

The shared commitment of FENDI and Thélios to outstanding design, Italian craftsmanship, unique visual merchandising and selective distribution will bring forth exceptional eyewear and enrich the customer experience.

The first release under this partnership is the Fall/Winter 2021 collection, comprised of sunglasses and optical frames. The collection will be available in FENDI stores and FENDI.com, as well as within Thélios's selective distribution network in July.

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