Celebrate the Spirit of Discovery & Collab with The North Face® X Gucci
Are you ready to go Gucci-glamping? After nearly a year of lockdowns and quarantines, discover the great outdoors in super-stylish gear from The North Face® X Gucci collab.
Celebrating the spirit of discovery, the partnership explores the deeper parallels between the two brands in equipping those who seek adventure, challenging the status quo and quests for self-expression.
The resulting collection for men and women includes ready-to-wear, accessories, footwear and equipment. All pieces reveal a unified logo melding The North Face’s unmistakable Half Dome and Gucci’s Web stripe. Outerwear silhouettes and equipment are inspired by original designs from The North Face in the ’70s. There is a most def retro vibe to the capsule collection.
Unveiling the #TheNorthFacexGucci collection by Alessandro Michele in a campaign shot by Daniel Shea. Set in the Alps, the collaboration collection is worn by a group of hikers, who camp by the lakes in a trip to the great outdoors. The forests and peaks of the region form a vast and breathtaking scenic backdrop to the imagery, capturing colorful, candid moments of group activity reminiscent of holiday snaps. The campaign’s atmosphere evokes the aesthetic of the 70s, when The North Face was a thriving outdoor retailer based in Berkeley, California and shared a factory and storefront adjacent to Credence Clearwater Revival’s practice studio—whose iconic song ‘Bad Moon Rising’ is featured throughout the video campaign.
The North Face® X Gucci is available online on January 22 at Gucci and The North Face®.
FASHIONADO