Ecco Domani Pinot Grigio today announced a $50,000 donation to the Meals on Wheels COVID-19 Response Fund established by Meals on Wheels America. Inspired by fashion designer Brandon Maxwell, who has previously supported the organization and whom Ecco Domani enlisted to give its bottle a bold new look for the 2020 summer season, the donation will benefit the Meals on Wheels COVID-19 Response Fund to help local senior nutrition providers actively responding to the evolving COVID-19 crisis across the U.S., as well as assist with the supply of nutritious meals to vulnerable senior citizens during this pandemic.

While Brandon Maxwell's limited-edition label will hit shelves nationwide on June 1, Ecco Domani was inspired to lend its support and unveil the collaboration early after seeing Maxwell's commendable, proactive response to help those affected by the current crisis.

"Brandon Maxwell's bold approach to design was one of the initial reasons we were drawn to partnering with him," said Maud Pansing, Vice President of Marketing for Ecco Domani. "Not only does Brandon inspire us through design, but his recent philanthropic efforts encouraged us to provide support through our own donation commitment to Meals on Wheels America. We're filled with pride to announce our limited-edition label collaboration with Brandon and hope Ecco Domani fans and consumers everywhere can look forward to embracing their statement-making style this summer."

Brandon Maxwell officially announced his partnership with Ecco Domani on his Instagram yesterday, offering viewers a first look at his limited-edition label which is dressed in his signature monogram and leopard print designs. Classically chic, the label's standout pattern complements Ecco Domani's timeless, quality flavor profile, making it a trusted Pinot Grigio for nearly 25 years. The limited-edition label from Brandon Maxwell marks Ecco Domani’s sixth iteration of its annual Designer Label program.

"When Ecco Domani initially approached me to design a limited-edition label, it felt synchronistic as I grew up around the brand through my father's distribution company," said Brandon Maxwell. "For the design, I drew inspiration from my Fall/Winter 2019 collection to create a label that fully captures Ecco Domani's bold personality and offers consumers the opportunity to make a confident statement, even if enjoying a glass from the comforts of home."

The limited-edition label from Brandon Maxwell marks Ecco Domani's sixth iteration of its annual Designer Label program. The eye-catching bottle will be available for purchase in stores and via third-party delivery services nationwide beginning June 1, 2020.

Brandon Maxwell is a luxury women's ready-to-wear label launched in New York in 2015. The brand was born out of the desire to make women feel beautiful, sophisticated and powerful, with timeless garments that are impeccably tailored. With a focus on craftsmanship, the entire collection is designed in New York City.

Maxwell was awarded the 2019 CFDA Award for Womenswear Designer of the Year, the 2019 FGI Fashion Star Award, the 2019 Texas Medal of Art for Design, the 2018 Woolmark New York Semi Final Prize Award, 2016 Fashion Group International Rising Star Award for Womenswear, the 2016 CFDA Swarovski Award for Womenswear, and was named a finalist for the 2016 LVMH Prize. Maxwell is a judge on Bravo TV's Project Runway.

FASHIONADO