Berlin-based and internationally celebrated design duo NAMILIA partnered with Pornhub, the premier online destination for adult entertainment, for their NYFW Fall/Winter 2020 runway collection entitled “HEROTICA.”

HEROTICA represents a powerful, unprecedented commentary on a male-dominated world where sexual fantasies have objectified and fetishized women, creating alluring stereotypes – the submissive exotic Asian, the accessorized eye candy and the “dirty” porn star. Throughout the collection, the designers reclaim the female perspective and flip around the idea of white supremacy to express a new reality – one with fierce women at the helm.

The runway show will feature an all-Asian cast consisting of runway models and Pornhub models Marica Hase, Jade Kush, and New York-native megastar Asa Akira, Pornhub’s Brand Ambassador.

“The cosmos of sexual pleasure has been restricted to a few boring and chauvinistic narratives for the pleasure of the male gaze, up until rather recently. Porn isn’t something existentially male, most women just have been previously excluded from determining the narrative.” said Nan Li of NAMILIA.

“We are excited to support boundary-breaking creators and help to penetrate New York Fashion Week with a must-see runway show. The NAMILIA collection challenges long-held stereotypes that today’s consumers no longer stand for, which we’ve seen echoed on Pornhub through a push for even more diverse perspectives within the past few years,” said Corey Price, VP, Pornhub. “This partnership reaffirms Pornhub’s commitment to supporting the arts, especially that which celebrates human sexuality and follows our recent commissioning of The Pleasure Principle, a pan-generational, sexually-charged exhibition of female artists at the Maccarone Gallery in Los Angeles. We hope our fans will stay tuned for more as we prepare to launch our upcoming limited fashion collaboration with NAMILIA.”

Pornhub has a history of collaborating with well-known clothing brands. The company marked its foray into the fashion industry in 2016 when it was the presenting sponsor of Hood by Air’s runway show, followed by an apparel collaboration with popular streetwear brand Richardson. 

In late spring, the brands will roll out a core collaboration collection of select pieces, to be made available online through NAMILIA and Pornhub.

FASHIONADO