Focusing on a style beyond trend, H&M is launching a new brand named Arket later this year. It is described as a modern-day market that will offer essential products for men, women, children and home. According to HYPEBEAST, Arket is looking to expand with a focus on materials, function and fit. The brand will represent a timeless stand still that will provide quality and warmth. 

Arket's price points will scale slightly higher than the company's main H&M line. Expect to see men's shirts range form approximately $42 USD to $123 USD. Arket's first retail store will be on London's Regent Street. The opening day is expected to happen upon late summer or early fall of this year. 

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