With the world at their disposal, celebrities can have all the baby gear they desire. You’ll see them gravitating toward luxury, eco-friendly and practical products. And there are some items they simply can’t live without and will go to great lengths to promote. Check out three of the most photographed baby items that celebrities — and their kids — love.

Celebrity Favorite: Swaddles by SwaddleDesigns

Who loves it: Shiloh Jolie Pitt, Apple Paltrow, Violet Affleck, Homer Heche, Avery McGraw, John Moynahan, Stella Spelling, Rain Burke, Dakota Palin

Why they love it: Swaddling blankets, aka swaddles, keep some of the hottest celebrity babies wrapped up all warm and cozy. But these swaddles aren’t just any old blanket; they are specially designed with softness like no other. The high-quality luxury blankets have various uses and features that make them so popular with the rich and famous, but they don’t have a celebrity price tag. Swaddling directions are sewn right into the tag, and there is a scannable QR code that offers access to SwaddleDesigns Swaddle Club. Other key features include:

• Quality
• Style
• Affordability
• Longevity
• Educational value
• Made in the U.S.A.
• Eco-friendly

Where to get it online: SwaddleDesigns.com

Note: Shiloh is often photographed carrying the ever present Bright Pink Polka Dot Babie Lovie. She can’t seem to leave it behind (she has a blue one, too).

Where to get it in stores: Target

Eco-Friendly Body and Hair Wash

Celebrity Favorite: California Baby Shampoo and Body Wash

Who loves it: Honor and Haven (Alba) Warren, Jack Moynahan, Max Aguilera, Ava Jackman, Ryder (Hudson) Robinson, Tuesday (Mortimer) Gaghan

Why they love it: California Baby products have natural and organic ingredients. They promote better skin, combat allergies and are good for the planet. The manufacturing process is sustainable and California Baby is a WBENC-Certified Women’s Business Enterprise. The Shampoo and Body Wash can be used by babies six months and older. It promotes a sense of well-being with the eucalyptus and Douglas fir scent. The sulfate-free wash is formulated for sensitive skin and has no gluten, soy, oat, dairy or synthetic fragrances. Like Swaddle Designs, California Baby is made in the U.S.A. But that’s not the only product from this company that has celebrities talking. The California Baby Sunscreen has been photographed with Katie Holmes and California Baby Calming Bubbles is used by Halle Berry.

Where to get it online: Californiababy.com

Where to get it in stores: Whole Foods, Target, Bed Bath & Beyond, Auntie Barbara’s Kids in Beverly Hills

Baby Carrier

Celebrity Favorite: Belle Baby Carriers

Who loves it: Julia Roberts (Henry), Jessica Alba (Honor), Angelina Jolie (Shiloh), Nicole Kidman (Sunday Rose)

Why they love it: Keeps Mom’s hands free to multitask while baby sits comfortable and close to her heart (Dad can wear it too). The carrier allows for baby to face toward or away from the chest and can carry 8-35 lbs. When baby is facing outward, the ergonomic posture supports healthy hip and spine development. Because there is no extra fabric, padding or complex adjustments, it’s easy to wear in any kind of weather because it can easily be zipped under a coat. Organic versions are available and favored by celebrities. Co-designed by two outdoor enthusiast dads from Colorado, the Belle Baby Carrier takes pressure off the back with its cross-over nylon straps and waist belt.

Where to get it online: Bellebabycarriers.com

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